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- Analysis: Look for BuzzFeed and Tumblr to butt heads
New-media titans BuzzFeed and Tumblr "are on a collision course" as they vie to build their audiences and attract advertisers, Mathew Ingram writes. Both have plenty of cash to expand their brands and both agree with the notion that advertising should become more like content online, Ingram writes. PaidContent.org
(1/3)
- Analysis: DAs' tactics could have a chilling effect on free speech
Prosecutors in New York City, Boston and San Francisco have been seeking sweeping access to Occupy protesters' Twitter data, which could have a chilling effect on free speech, Mike Isaac writes. "[I]f you're at all invested in your First Amendment rights, it's something to take seriously," Isaac writes. All Things D
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- Facebook aims for Chinese advertisers with online-bidding deal
Facebook is teaming up with Beijing-based real-time-bidding specialist iPinYou in an attempt to attract Chinese advertisers. The partnership could help Facebook wring profits from the Chinese market, even though the social network is blocked by China's national firewall. "There is demand from Chinese advertisers to reach out to U.S. consumers, and this is the way how Facebook can cash in on the Chinese market," says iPinYou CEO Huang Xiaonan. China Daily (Beijing)
(12/31)
- Facebook fan asks Taco Bell for customized Speedo
A high-school diver could soon be springing into action while wearing a Taco Bell-branded Speedo. The boy jokingly posted a comment requesting an "Outside the Buns" Speedo on Taco Bell's Facebook page, only to receive an answer asking for an address where the customized swimsuit could be sent. "Is this funny and smart social media marketing, or does it go too far?" Sam Laird writes. Mashable
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- Missing-children reports are going social in Canada
A project in Canada asks social media users to "donate" their Facebook and Twitter accounts to help publicize cases involving missing children. When a child is missing, participating users' accounts automatically post updates with information about the incident, helping to raise awareness and to encourage people to report sightings. FastCoExist
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- Study: Facebook updates are a form of "social snacking"
Facebook users sometimes have stretches where they frequently update their statuses, a trait researchers say may be tied to efforts to alleviate loneliness. Updating Facebook is a form of "social snacking," studies show, providing fleeting relief from loneliness that soon leaves users craving more. LiveScience.com
(1/3)
- Sharable content adds fuel to your buzz bonfire
Marketers looking to get bloggers to talk about their products are more likely to generate interest if they provide content such as pictures or bios that help create value for a blogger, writes Andy Sernovitz. Rather than just telling people about your ventures, it's better to give potential fans stuff that they can share, as that encourages word-of-mouth marketing. "If you want people to share your stuff, give them stuff to share," he writes. Andy Sernovitz blog
(12/30)
- Scientists study projectile vomit to better understand norovirus
A system dubbed Vomiting Larry is being used to study how far, and how easily, norovirus can spread via projectile vomit. Norovirus is one of the most infectious viruses, and affects people at a higher rate in Japan and Europe. In the U.S., it's estimated the virus causes 21 million illnesses and about 800 deaths each year. Reuters
(12/31)
| If protesters know that the government might use an arrest as an opportunity to seize almost a year's worth of communications, what is a protester to do? Stop protesting, or stop tweeting?"
--American Civil Liberties Union lawyer Linda Lye, writing to San Francisco's district attorney, as quoted by All Things D
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Recent SmartBrief on Social Media Issues:
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- Wednesday, January 02, 2013
- Monday, December 31, 2012
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- Thursday, December 27, 2012
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