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January 4, 2013
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Today's Buzz 
  • Analysis: Look for BuzzFeed and Tumblr to butt heads
    New-media titans BuzzFeed and Tumblr "are on a collision course" as they vie to build their audiences and attract advertisers, Mathew Ingram writes. Both have plenty of cash to expand their brands and both agree with the notion that advertising should become more like content online, Ingram writes. PaidContent.org (1/3) LinkedInFacebookTwitterGoogle+Email this Story
 
Network Update 
  • Analysis: DAs' tactics could have a chilling effect on free speech
    Prosecutors in New York City, Boston and San Francisco have been seeking sweeping access to Occupy protesters' Twitter data, which could have a chilling effect on free speech, Mike Isaac writes. "[I]f you're at all invested in your First Amendment rights, it's something to take seriously," Isaac writes. All Things D (1/3) LinkedInFacebookTwitterGoogle+Email this Story
 
  • Facebook aims for Chinese advertisers with online-bidding deal
    Facebook is teaming up with Beijing-based real-time-bidding specialist iPinYou in an attempt to attract Chinese advertisers. The partnership could help Facebook wring profits from the Chinese market, even though the social network is blocked by China's national firewall. "There is demand from Chinese advertisers to reach out to U.S. consumers, and this is the way how Facebook can cash in on the Chinese market," says iPinYou CEO Huang Xiaonan. China Daily (Beijing) (12/31) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • Facebook fan asks Taco Bell for customized Speedo
    A high-school diver could soon be springing into action while wearing a Taco Bell-branded Speedo. The boy jokingly posted a comment requesting an "Outside the Buns" Speedo on Taco Bell's Facebook page, only to receive an answer asking for an address where the customized swimsuit could be sent. "Is this funny and smart social media marketing, or does it go too far?" Sam Laird writes. Mashable (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Missing-children reports are going social in Canada
    A project in Canada asks social media users to "donate" their Facebook and Twitter accounts to help publicize cases involving missing children. When a child is missing, participating users' accounts automatically post updates with information about the incident, helping to raise awareness and to encourage people to report sightings. FastCoExist (1/3) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Study: Facebook updates are a form of "social snacking"
    Facebook users sometimes have stretches where they frequently update their statuses, a trait researchers say may be tied to efforts to alleviate loneliness. Updating Facebook is a form of "social snacking," studies show, providing fleeting relief from loneliness that soon leaves users craving more. LiveScience.com (1/3) LinkedInFacebookTwitterGoogle+Email this Story
 
The Takeaway 
  • Sharable content adds fuel to your buzz bonfire
    Marketers looking to get bloggers to talk about their products are more likely to generate interest if they provide content such as pictures or bios that help create value for a blogger, writes Andy Sernovitz. Rather than just telling people about your ventures, it's better to give potential fans stuff that they can share, as that encourages word-of-mouth marketing. "If you want people to share your stuff, give them stuff to share," he writes. Andy Sernovitz blog (12/30) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Scientists study projectile vomit to better understand norovirus
    A system dubbed Vomiting Larry is being used to study how far, and how easily, norovirus can spread via projectile vomit. Norovirus is one of the most infectious viruses, and affects people at a higher rate in Japan and Europe. In the U.S., it's estimated the virus causes 21 million illnesses and about 800 deaths each year. Reuters (12/31) LinkedInFacebookTwitterGoogle+Email this Story
 
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SmartQuote 
If protesters know that the government might use an arrest as an opportunity to seize almost a year's worth of communications, what is a protester to do? Stop protesting, or stop tweeting?"
--American Civil Liberties Union lawyer Linda Lye, writing to San Francisco's district attorney, as quoted by All Things D
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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