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- Samsung is first to take up Associated Press' sponsored tweets
The Associated Press has begun to use its Twitter account -- and its 1.5 million followers -- as an ad platform. The first sponsor is Samsung Electronics, which used the platform to share its activities at the Consumer Electronics Show. The strategy of selling tweets has been used mostly by celebrities with big follower counts, although the online magazine Slate has also partnered with Samsung in the same manner. Reuters
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- Declining ad forecast for Australian newspapers in 2013
Australian newspapers are expected to account for less than 30% of the country's overall ad revenues this year, compared with 41.8% in 2000, according to IBISWorld. Meanwhile, revenue for newspaper publishers is expected to decline by 4% this year. "Declining circulation over the past five years, caused by time restraints, the rising popularity of new media like the Internet, pay-TV and mobile devices, and competition from consumer magazines, has continued to have an adverse effect on the industry," said Karen Dobie of IBISWorld. Marketing Mag (Australia)
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- How NPR finds talent on a tight budget
Social media has helped National Public Radio to win talent away from employers with bigger recruiting budgets, talent chief Lars Schmidt says. The Twitter handle "@nprjobs" is used to post job openings and information about what it's like to work at the organization, Schmidt says, noting that he devised the hashtag "#nprlife" to help employees share tidbits that reflect NPR's culture. The Washington Post
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- Is CES no longer a destination for news outlets?
The ongoing Consumer Electronics Show has largely been displaced as a newsmaker by social networks and as electronics take a back seat to apps and software, writes Matt Buchanan of Buzzfeed, which is skipping the event. "[T]he value in going is increasingly on the sidelines. Advertisers meet media executives; marketing firms pitch clients. For journalists, says Gizmodo editor Joe Brown, it's 'a bonding experience' for the team and a sourcing opportunity," Buchanan writes. BuzzFeed
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- Authenticity is the key to effective cause marketing
Cause marketing is a powerful tool for online marketers, with more than half of consumers saying they've made Web purchases specifically because of a brand's affiliation with a particular cause. Still, research reports that consumers increasingly expect claims to be underpinned by transparency and accountability. "It's no longer enough to make vague promises and stick a feel-good label on a product," eMarketer reports. eMarketer
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- Comparing and contrasting PC, smartphone and print users
Internet usage by PC users and smartphone owners is largely similar with the exception of social media, which is more popular with mobile users, according to eMarketer. Meanwhile, offline print media accounts for 5.4% of daily time spent but more than 20% of ad spending. eMarketer
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- How young journalists can find work
Young journalists can leverage their new-media knowledge to find a job, writes Mallary Jean Tenore. But they should also be networking with fellow university alumni and established journalists to get lines on jobs as they open up. In the meantime, experience can be acquired through internships, freelancing and college newspapers. Poynter.org/Career Development blog
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- Rethink journalism, Google executive says
A complete rethinking of journalism in digital form is in order, says Richard Ginggras, Google's chief of news and social products. Journalism schools should challenge students to develop new ideas, products and companies. "We owe it to ourselves, to the importance of our journalistic mission, to consider all opportunities," he said. Poynter.org/Regret the Error blog
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| SmartQuote | | |
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 | It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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