| News for the advertising, media, and marcom industries |  |
- DISH could use its DVR to create a real-time ad-bidding service
DISH Network is looking to put its controversial ad-skipping "Hopper" technology in service of marketers by taking the "What's Hot Now" feature and allowing advertisers to bid in real time based on viewer-interest data. "DISH has unfairly gotten an anti-ad reputation, when in fact DISH is just trying to innovate. This is another really interesting potential innovation," says Warren Schlichting, DISH's senior vice president of media sales and analytics. Bloomberg Businessweek
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 | Moms & Digital: 20 Stats About Tech-Loving Mamas
Moms rely on technology now more than ever and adopt new technologies faster than the average American. Punchbowl just released a free whitepaper to help agencies and brand marketers gain insight into this important audience. Find out how to reach more moms who are embracing the web and mobile devices to shop and interact with brands. Get the whitepaper now - FREE! |
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 | Delivering integrated food & beverage solutions
With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. Learn more about the many ways to work with Tetra Pak. |
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Improving market, competition lifts property-insurance ad spend: Advertising of homeowner and personal-property insurance more than doubled in 2012, according to Kantar Media, and is expected to grow even further as real-estate values continue to improve. Nationwide Insurance has kicked off a television ad campaign for a premium policy that offers better reimbursement for lost or stolen property, and plans to dedicate half of its first-quarter ad spending on property-related policies. The effort comes as Progressive and GEICO push auto-home insurance bundles. Advertising Age (tiered subscription model)
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- Samsung is first to take up Associated Press' sponsored tweets
The Associated Press has begun to use its Twitter account -- and its 1.5 million followers -- as an ad platform. The first sponsor is Samsung Electronics, which used the platform to share its activities at the Consumer Electronics Show. The strategy of selling tweets has been used mostly by celebrities with big follower counts, although the online magazine Slate has also partnered with Samsung in the same manner. Reuters
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- Coming BCS playoff will offer big -- and expensive -- opportunities
The coming BCS college football playoff could lure even more advertisers to sponsor college football, becoming a potential product- and ad-launch platform akin to the Super Bowl, say analysts. ImageTrack says the title sponsorship of the championship game could fetch as much as $35 million. "The championship series is incredibly smart to create more places for advertisers to take advantage of the fandom that surrounds football," says Brent Vartan, partner and chief strategy officer at Deutsch New York. Adweek
(1/7), Variety (subscription required)
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Webinar Alert -- Competitive Pitch Discovery: Getting to the Heart of What it Takes to Win
Polish your competitive pitch skills in the new year! On Jan. 29, Brent Hodgins of Mirren Business Development will host a webinar that will show you the behind-the-scenes of a competitive review. Learn a step-by-step process that will make your prospects open up, and uncover how to ask the best discovery questions and tactics that will provide the results you need. Leave with an approach that will help you better understand your real chances of winning and what it will take to beat other agencies.
Single and unlimited access viewing options available. Sign up now.
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NYC Seminar Alert -- How to Sell Creative Work to Clients
Sell your creative ideas effectively to achieve your goals. Join Filament President Mark Schnurman for this all-day workshop hosted at 4A's headquarters in midtown Manhattan, where you will learn persuasive techniques to better sell traditional and digital creative and establish your credibility. Become more engaging and enthusiastic and find out how to respond to difficult client questions.
Member and non-member pricing available for this Feb. 28 event. Sign up today.
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