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January 11, 2013
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Today's Buzz 
  • Messaging Mark Zuckerberg could cost you
    People who attempt to send Mark Zuckerberg a message on Facebook report being asked to pay a $100 fee to ensure the message isn't routed to Zuckerberg's "Other" folder. Facebook has been testing a $1 fee for out-of-network messages, but this higher fee -- which appears to only be asked of people who aren't following Zuckerberg on the network -- may suggest that the network is mulling "another version of this plan," Nicholas Carlson writes. Mashable (1/11), Business Insider (1/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Will marketers warm to Facebook's paid-messaging service?: Facebook's messaging function has received a lukewarm response, with about 26% of users saying they use the service "very often" and 90% saying they wouldn't be willing to pay $1 to send a message to someone who wasn't a part of their network. The service might have more appeal for marketers, however. "Now that marketers can pay to appear on a user's newsfeed, the ability to send relevant and targeted private messages to likers of their brand -- rather than simply respond to user posts or messages -- may soon be on the horizon," this unbylined article says. eMarketer (1/11) LinkedInFacebookTwitterGoogle+Email this Story
Check out the Social Buzz around Retail's BIG Show
SmartBrief's live coverage of Retail's BIG Show on Storify provides a curated collection of the best social media content about the show. See it now.
Network Update 
 
  • Some social networks that could take off in 2013
    Hootsuite CEO Ryan Holmes cites seven up-and-coming social networks that could take off in 2013. Among his picks: "pay-as-you-go" social network Pheed; long-form, invite-only publication service Medium; and audio-sharing service Chirp. "As diverse as these platforms are, they are all taking social networking into deeper, more focused directions," Holmes writes. CNNMoney/Fortune (1/10) LinkedInFacebookTwitterGoogle+Email this Story
Embrace AI and Other Emerging Data Technologies
AI is becoming a major player in communicators' daily lives. It's crucial to discover how and where it can help and hurt your communication efforts. Three Purdue experts explain why you shouldn't put off learning more about this futuristic tool. Download the White Paper »
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Ideas in Action 
  • Flights With Friends aims to ease travel planning
    Flights With Friends aims to make it easier to plan group trips. Envisioned as a fusion of Kayak and Facebook, the service lets groups research flights and hotels together in real time, flagging and pinning their favorite search results in order to develop a plan that works for everyone. TechCrunch (1/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Social spotlight can be tough for young sports stars
    Star athletes can find themselves the subject of debate and criticism on social networks, and that can be tough to cope with, experts say. "They are the conversation. People are actually talking about them, and as an 18-, 19-, 20-year-old kid, you're very invested in what people are saying about you," Clemson professor Jimmy Sanderson says. USA Today (1/10) LinkedInFacebookTwitterGoogle+Email this Story
 
Research and Reports 
  • Tumblr trumps Facebook, teens say
    Young Web users prefer Tumblr to Facebook, Instagram and Twitter, according to a poll by Posterous co-founder Gary Tan. About 60% of teens and young adults, ages 19 to 25, said they like using Tumblr, while 55% of teens and 52% of young adults said they like using Facebook. Fast Company online (1/10) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • How to turn Pinterest into a business tool in 4 steps
    Businesses can set up dedicated Pinterest accounts instead of trying to work around the restrictions placed on personal accounts, Amber Wallor writes. The network makes it easy to set up a business account, verify your business' website and integrate Pinterest's social features into your home page, Wallor writes. The network also offers a best-practices guide to help business users find strategies that work, she writes. SmartBrief/SmartBlog on Social Media (1/11) LinkedInFacebookTwitterGoogle+Email this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

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Social Shareable 
  • Some books do get judged by their covers
    A growing number of aspiring writers are self-publishing their books, including designing their book covers. That has led to some cover designs with barely legible fonts, laughable clip-art and curious original artwork, which cover designer Nathan Shumate collects on Tumblr. FastCoCreate (1/10) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • #Follow Friday: MMA SmartBrief
    Don't ignore all the exciting innovations in the mobile-marketing sector. Sign up for MMA SmartBrief today and make sure your digital strategy is ready for the mobile revolution. LinkedInFacebookTwitterGoogle+Email this Story
 
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SmartQuote 
You tweet something or Facebook something, and it could be there forever. You have to be smart about it."
--Patrick Chun of Florida Atlantic University, as quoted by USA Today
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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