| News for advertising, marketing and media professionals |  |
- Facebook's new Graph Search may be a marketing gold mine
The Graph Search feature introduced by Facebook is not yet open for advertisers, but the uses for the new feature make it a potentially powerful online word-of-mouth-marketing tool. With the feature, users will be able to conduct specific searches that take into account their friends' "likes" when looking for businesses, fueling word-of-mouth-marketing. This greater access to the personal data of Facebook users will pave the way for more finely targeted advertising as well. No timeline is available yet on when the feature will be monetized, but CEO Mark Zuckerberg did indicate at a press event that it won't be too long before advertisers can use the feature, too. Inc. online (free registration)
(1/15)       
 | Win Gen Z with rewards they love
Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy and share their rewards journey with friends. With Gen Z comprising 30% of the app’s user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands to develop and nurture lifetime consumer relationships.
Learn more about how Fetch helps brands find, win and retain Gen Z consumers. Read the infographic. |
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| Marketing Trends & Research |  |  |
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- Digital video ads drew 11 billion views last month
Online video ads attracted 11.3 billion views in December 2012, totaling about 22% of all online viewing, according to a comScore report. More than half of Americans saw at least one online video ad, and the average Web user saw around 70 ads, the report found. Google Sites, BrightRoll Video Network, LiveRail.com, Hulu, and Adap.TV were the five networks that served up the most video ad views. ClickZ
(1/15)
 | We've changed our name. Not what we stand for.
The Audit Bureau of Circulations is now the Alliance for Audited Media. An alliance for informed decisions, more intelligent data, and industry professionals who know smart media is audited media. It's all about publishers, advertisers and agencies coming together to bring accountability and confidence to the new world of media.
Watch the video at auditedmedia.com/TheNewABC
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| Company Watch | |  |
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- Why retailers should question Pinterest
 Pinterest set a record for passing the 10 million unique visitors milestone, and it inspires more people to buy something than Facebook, but questions remain among wary marketers if it can be effectively monetized, write Ron Adams and Ben T. Smith IV. Pinterest wasn't built for retail sales, lacking marketplace features, they argue. The site "doesn’t help retailers create meaningful engagement with local communities of consumers" and serves the purpose of discovery more than sales, they write. MediaPost Communications/Online Media Daily
(1/15)
 | 2024 SmartBrief Reader Survey
SmartBrief is running a quick five-minute survey to better understand our readers' interests to develop the next iteration of our newsletter. As a thank you for completing the survey, you will be entered to win one of three $150 Amazon gift cards. Start the Survey Now |
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| Agency News | | |
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- JiWire and AWG offer ad-supported Wi-Fi access at airports
JiWire is partnering with Advanced Wireless Group to provide free Internet access at airports, giving the location-based ad network exposure to some 293 million travelers. Google Play, Microsoft, Hyatt, Comcast and British Airways are among the advertisers on the network. "JiWire has proven their ability to engage high-end corporate sponsors and advertisers who desire a direct audience with our valuable audience of consumers in airports," says Scott Phillips, AWG president and CEO. TechCrunch
(1/15)
| Marketer News | | |
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- Can Avis maintain Zipcar's trendiness?
Rivals and skeptics are wondering how Avis will market its acquisition of ride-sharing company Zipcar, which was met with skepticism on Facebook among the brand's fans. The brand has grown through a strong social media following and user evangelization, and Avis CEO Ronald Nelson said that the company is "committed to retaining the elements of the Zipcar brand and culture." But Avis hasn't exactly been at the forefront of social media brand-building, and "this might mean a learning curve ahead," writes Joan Voight. Adweek
(1/15)
| Interactive Media | | |
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- Disney plugs in Activision idea for action-figure mash-up game
Players will be able to mash up a host of past and present characters in Disney Interactive Studios' new Infinity video game. The concept is similar to Activision Blizzard's Skylanders game, which allows players to plug in real-life action figures for in-game use. Three characters will come with the starter kit, as Disney is banking on children wanting to collect a steady rollout of their favorite Disney figures. "We want to focus on products that are super high quality and that can be sustained and built on over time," says John Pleasants, Disney Interactive's co-president. The New York Times (tiered subscription model)/Media Decoder blog
(1/15)
| IAB News | | |
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- Check out the just-released agenda -- IAB Annual Leadership Meeting
This event is filling up fast! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan, the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the just-released agenda for the IAB Annual Leadership Meeting and secure your seat now to hear from Tim Armstrong, chairman and CEO, AOL; James Farley, Jr., EVP, Global Marketing, Sales and Service and Lincoln, Ford Motor Company; Jonah Peretti, founder and CEO, BuzzFeed; Nate Silver, author, statistician and founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Register now.
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| Position Title | Company Name | Location |
| Ad Operations Manager | Spiceworks | Austin, TX |
| Strategic Client Lead | Datalogix | Bentonville, AR |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
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| Click here to view more job listings. |
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| SmartQuote | | |
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 | Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator
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| | Recent IAB SmartBrief Issues:
- Tuesday, January 15, 2013
- Monday, January 14, 2013
- Friday, January 11, 2013
- Thursday, January 10, 2013
- Wednesday, January 09, 2013
| | | Lead Editor: Jesse Stanchak
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