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- Havas dumps MPG, Media Contacts names in reorganization
Havas has announced that it will no longer use the MPG and Media Contacts names, and will fold those groups' operations into its new Havas Media Group. The company also confirmed that the restructuring is the reason for last week's departure of MPG Global CEO Maria Luisa Francoli Plaza. "This new media model integrates our digital expertise at the core of our organization, promoting greater agility between all our teams and disciplines," says Havas Media Group CEO Alfonso Rodes. MediaPost Communications/MediaDailyNews
(1/17)      
| Agency News | | |
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- Kao USA seeks an agency for media, digital
Saying it wishes to "consolidate traditional media and digital media/marketing with a single agency lead," Kao USA has sent a number of agencies a request-for-information. Kao USA, a unit of Japanese personal-care manufacturer Kao Corp., says the agency it seeks will be responsible for consumer marketing communications but not public relations, TV and print creative, or in-store promotions. Advertising Age (tiered subscription model)
(1/17)
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- American Airlines reveals new logo, look for its fleet
American Airlines on Thursday unveiled an updated logo and look for its incoming fleet of new planes, as well a commercial with the tagline "Change is in the air," in the brand's first rebranding in more than four decades. The airline worked with FutureBrand on the revamp and McCann Worldgroup on the new spots, which feature a voice-over by "Mad Men" star Jon Hamm and show people all over the world looking up in awe at American's planes. Some observers wondered why American's iconic look needed updating. There is "nothing wrong with American's current identity," said Henry Harteveldt, an analyst at Hudson Crossing. "It is classic, like a Chanel suit. It is timeless." Advertising Age (tiered subscription model)
(1/17), NBC News/Travel Kit blog
(1/18), Bloomberg Businessweek
(1/17)
- W+K designs a crowdsourced wedding registry for Dodge Dart
Wieden+Kennedy is promoting the idea of an online wedding registry for the Dodge Dart. The vehicle can be customized on the website, and with a fundraising goal set, wedding guests woulds be asked to contribute toward it. Crowdfunding company RocketHub manages the money until the big day, sending a check to the couple even if the goal has not been met. The agency has worked the registry idea into its "How to Change Cars Forever" theme for the brand with a new spot. Advertising Age (tiered subscription model)
(1/17)
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- Marshalls, ULTA Beauty sign up to sponsor "The Face"
Oxygen has tapped a broad mix of fashion-related sponsors for its new model-competition series "The Face" that includes Marshalls, ULTA Beauty, Cosabella, Kleinfeld Bridal and Vogue Eyewear. "I think we really wanted to show the range of opportunities out there for models -- it's not just high fashion," said Jane Olson, a senior vice president in marketing and brand strategy at Oxygen. MediaPost Communications/MediaDailyNews
(1/17)
| Trends & Research | | |
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- Marketers are cool on Super Bowl ad previews
Some marketers say they won't be previewing their Super Bowl ads online ahead of the big day, hoping their ads will generate more buzz if they're able to genuinely surprise game watchers. Other brands plan to run pregame "teaser" campaigns or post the full ad online in the hope of getting early traction among social media followers. "Why not reward the people who love you?" said Brian Niccol, chief marketing and innovation officer at Taco Bell. "I don't think it does anything but amplify." The New York Times (tiered subscription model)
(1/17)
| Marketer News | | |
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- TCL sees "Iron Man 3" product placement as a global opportunity
Chinese electronics manufacturer TCL is buying in to Hollywood, purchasing the naming rights to the former Grauman's Chinese Theatre and procuring product-placement of its devices in the upcoming "Iron Man 3." "TCL has attached great importance to the collaboration with Hollywood. Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the 'Iron Man 3' theme," said CEO Zhao Zhongyao. The Hollywood Reporter
(1/17)
| Association News | | |
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Call for Entries: The 4A's O'Toole Awards
You still have time left to take home the glory! The O'Tooles have been known for being the toughest creative competition in the business for more than 20 years because it's based on the work you do for lots of brands, not just one. This year the competition has been ratcheted up with the introduction of the O'Toole Awards for Media Excellence, which honor and recognize the agencies that consistently drive media excellence through innovation, transformation and creativity. Winners will be announced on March 11 during Transformation: The Idea Effect conference, which runs March 10 to 13 in New Orleans.
Visit the O'Tooles website for more details about how to enter. The entry deadline is Jan. 25.
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Webinar Alert -- Demystify the Creative Brief: Learn How to Make Your Point and Hook Your Audience
Keep your New Year's resolution and deliver effective and efficient creative briefs in 2013. On Feb. 28, Open Mind Strategy CEO Robin Hafitz will host this special 4A's webinar that will show you how to write a creative brief that is inspiring. She will also show you real-world examples that will leave you with practical takeaways, and tell you five essential questions to ask before starting your creative brief. This is the perfect event for account planners, creatives and marketers.
Member and non-member pricing available, so register today for this virtual event!
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