| January 18, 2013 | News for marketing professionals |
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- American Airlines reveals new logo, look for its fleet
American Airlines on Thursday unveiled an updated logo and look for its incoming fleet of new planes, as well a commercial with the tagline "Change is in the air," in the brand's first rebranding in more than four decades. The airline worked with FutureBrand on the revamp and McCann Worldgroup on the new spots, which feature a voice-over by "Mad Men" star Jon Hamm and show people all over the world looking up in awe at American's planes. Some observers wondered why American's iconic look needed updating. There is "nothing wrong with American's current identity," said Henry Harteveldt, an analyst at Hudson Crossing. "It is classic, like a Chanel suit. It is timeless." Advertising Age (tiered subscription model)
(1/17), NBC News/Travel Kit blog
(1/18), Bloomberg Businessweek
(1/17)      
 | Win Gen Z with rewards they love
Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy, and share purchases with friends. With more than 11 million receipts shared daily and visibility into over $152B in retail sales, Fetch enables brands to find, win, and retain Gen Z consumers. Gen Z comprises 30% of the Fetch user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands targeting lifetime consumers. Read the infographic. |
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| Company News |  |  |
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- Ford leads in customer loyalty again, study shows
Ford is enjoying the highest customer loyalty in the automotive business, according to Polk Automotive. At 61%, the brand's customer loyalty is above the industry average of 48%. Toyota and Honda led that category from 2005 through 2009, when Ford emerged at the top. Customer loyalty is important to the bottom line because automakers spend more money finding new customers than retaining them, says Brad Smith, Polk's director of loyalty management. The Wall Street Journal/Driver's Seat blog
(1/16)
- TCL sees "Iron Man 3" product placement as a global opportunity
Chinese electronics manufacturer TCL is buying in to Hollywood, purchasing the naming rights to the former Grauman's Chinese Theatre and procuring product-placement of its devices in the upcoming "Iron Man 3." "TCL has attached great importance to the collaboration with Hollywood. Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the 'Iron Man 3' theme," said CEO Zhao Zhongyao. The Hollywood Reporter
(1/17)
| Market Trends | | |
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- Marketers cool on Super Bowl ad previews
Some marketers say they won't be previewing their Super Bowl ads online ahead of the big day, hoping that their ads will generate more total buzz if they're able to genuinely surprise game-watchers. Other brands plan to run pregame "teaser" campaigns, or to post the full ads online in the hope of getting early traction among their social-media followers. "Why not reward the people who love you?" asked Brian Niccol, chief marketing and innovation officer at Taco Bell. "I don't think it does anything but amplify." The New York Times (tiered subscription model)
(1/17)
| Interactive | | |
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- W+K designs a crowdsourced wedding registry for Dodge Dart
Wieden+Kennedy is promoting the idea of an online wedding registry for the Dodge Dart. The vehicle can be customized on the website, and with a fundraising goal set, wedding guests woulds be asked to contribute toward it. Crowdfunding company RocketHub manages the money until the big day, sending a check to the couple even if the goal has not been met. The agency has worked the registry idea into its "How to Change Cars Forever" theme for the brand with a new spot. Advertising Age (tiered subscription model)
(1/17)
| Multicultural Marketing | | |
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- Coca-Cola puts money toward saving real polar bears
Coca-Cola has donated $4 million toward the World Wildlife Fund's Arctic-preservation efforts, hoping to help protect polar bears -- whose virtual versions populate its commercials -- from the effects of climate change. "Polar bears have been a much-loved part of our iconic Coca-Cola advertising for over 90 years and because of this strong tie, and our partnership with the WWF, we want to help create a future for polar bears and their Arctic home," says Coca-Cola's Hilary Quinn. The brand's donation kicks off a European campaign to raise awareness about the troubles in the polar bear's habitat. Reuters
(1/17)
| People & Personalities | | |
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- Manti Te'o scandal could damage his potential as a pitchman
Former Notre Dame All-American linebacker Manti Te'o could lose millions if he falls to the second tier in the NFL draft as a result of the scandal that's engulfing him. A "girlfriend" to which Te'o and eagerly myth-building sportswriters referred throughout the 2012 season -- because she had supposedly died of leukemia midseason -- has turned out to be an online fiction, and many fans doubt the player's veracity. Having recently signed with Creative Artists Agency with likely hopes of becoming a pitchman, the athlete's stock may plummet if it turns out he was complicit in the scam, rather than an innocent victim of an elaborate online hoax, analysts say. Advertising Age (tiered subscription model)
(1/17)
| AAF Spotlight | | |
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- AdCamp 2013 | Advertising camp for high school students
AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today!
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