Top Story

• Wieden+Kennedy looks to add to its Super Bowl triumphs
  Wieden+Kennedy is the agency Super Bowl champ again, writes Andrew McMains, with two spots for Coca-Cola and one for Mondelez International's Oreo cookies this year adding to a big game total of 21 in the past six years. "The greatest challenge for brands and agencies is to not buckle under the pressure. More than ever, it's the time to not overthink it, be courageous and go for it. And I think that's the culture of Wieden+Kennedy," says W+K Creative Director Jason Bagley, a veteran of five Super Bowl spots, and a member of this year's Oreo team. Adweek (1/21)     

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Agency News

• Walgreens to review media business as departments expand
  After more than a decade with Starcom, Walgreens is launching a review of its $240 million media account. The review will encompass all of Walgreens media buying and planning, including digital but excluding newspaper circulars, and will take into account the company's expansion of certain departments. Starcom has been invited to pitch. GSD&M won a review of the creative account last year. Advertising Age (tiered subscription model) (1/18)     

• McKinney moves into New York with Peter Nicholson at the helm
  McKinney, the creative agency based in Durham, N.C., that was bought by Cheil Worldwide last year, is opening an office in New York, and has hired longtime industry player Peter Nicholson as executive creative director of the new location. The company says that the new office will incorporate Cheil USA's operations, "further establishing the agency as the creative and strategic centerpiece of Cheil Worldwide." The decision follows similar moves by Goodby Silverstein & Partners, Leo Burnett and M&C Saatchi, all of which have recently opened New York offices as they look to attract top talent. Advertising Age (tiered subscription model) (1/17)     

• CP+B names Sue Anderson co-executive creative director in L.A.
  Sue Anderson, formerly the global creative director on the Absolut Vodka account at TBWA\Chiat\Day, has been named co-executive creative director at Crispin Porter + Bogusky's Los Angeles office. Anderson will be heading up CP+B's work for Microsoft. Advertising Age (tiered subscription model) (1/18)     

• Other News

• BBDO continued its award-show dominance in 2012, Directory rankings show
  Adweek (1/18)     

Creative

• Mercedes-Benz teases CLA-Class introduction with eerie ads
  Mercedes-Benz used the NFL playoffs to tease its upcoming Super Bowl spot and new CLA-Class automobiles. The teaser shows hints of the car careening through New Orleans and the eerie effects it has on a diner. The teaser campaign will continue on social media and in print in ESPN The Magazine and USA Today. "It's our new gateway car; it's a very seductive design, very sporty and aggressive, and it's for a younger audience -- and the young at heart," says Vice President of Marketing Bernie Glaser. MediaPost Communications/Marketing Daily (1/20)     

• Other News

• Taco Bell shares a taste of new Super Bowl spot
  Adweek (1/18)     

Media

• Magazines ramp up prices for digital editions
  Some major publishers are charging readers more to access their magazines online than to subscribe to their print editions, in a bid to reset the ultra-cheap subscription pricing that left print editions vulnerable to shifts in advertising trends. "This represents an opportunity for the magazine business to become more leveraged toward consumer revenue and a little less dependent on advertising," said David Carey, president of Hearst Magazines. The Wall Street Journal (1/18)     

Trends & Research

• Marketing execs predict a strong year for digital in 2013
  More than 4 in 10 senior marketing executives say they expect the digital ad business to grow by between 10% and 15% in 2013, according to an AdMedia Partners survey. Many also say they predict sharp increases in mobile, online video and social marketing spending by brands. MediaPost Communications/Online Media Daily (1/18)     

Marketer News

• Lessons from American Airlines' "turbulent" logo rollout
  Massimo Vignelli, the 81-year-old designer behind the 1967 "Silver Bird" design recently scrapped by American Airlines, is among those questioning the brand's logo change. "Clients without [a] sense of history could not understand the value of equity. ... It seems to me that there was no need for American Airlines to undertake such a change, but many people do not understand the difference between design and styling, and believe in change for the sake of change," he told CreativeReview. Calling the logo rollout "turbulent," writer Robert Klara says the lesson is a simple one: "If it ain't broke, don't fix it." Adweek (1/18)     

Technology

• Can HP convince brands to pay for augmented reality?
  HP's Autonomy division hoped to get marketers hooked on augmented reality by offering its services for free -- for more than a year -- to large and small brands. With 15,000 or so campaigns under its belt, HP's AR team has built up an impressive library of case studies, but some marketers say that while they're happy to use free tools, they aren't yet ready to pay for augmented-reality campaigns. "If I had to pay, I wouldn't -- not right now," says Chad Labass, marketing manager for Freestyle Watches. Advertising Age (tiered subscription model) (1/18)     

Association News

• Deadline Alert -- Call for Entries: The 4A's O'Toole Awards
  You only have a few days left to enter this year's O'Toole Awards, including a new award for Media Excellence! The award honors agencies that consistently drive media excellence through innovation, transformation and creativity. The creative and media award winners will be announced during Transformation: The Idea Effect conference, which runs March 10 to 13 in New Orleans.
  
  Visit the O'Tooles website for more details about how to enter. The entry deadline is Friday, Jan. 25, so submit today.     

• Talent & Development: Last Call for 2013 Northern California Institute of Advanced Advertising Studies
  The deadline for the 2013 Northern California IAAS program is Tuesday, Jan. 22, so don't miss this chance to sign up. For more than 25 years, the 4A's Northern California IAAS has been training the city's best and the brightest in the advertising agency business. Many of today's top agency executives are IAAS graduates. IAAS is the perfect vehicle for the next generation of advertising leaders because students develop skills by working on an actual client assignment in a team environment to gain real-world experience. This year's client is Skyy Vodka.
  
  The course runs from Jan. 29 to May 15 at Golden Gate University in San Francisco. Sign tomorrow's leaders up by registering today.     

Hot Topics

Top five news stories selected by 4A's SmartBrief readers in the past week.

• Google wins USA Today competition for best print creative (The New York Times (tiered subscription model))

• Coca-Cola takes on obesity in new campaign (The New York Times (tiered subscription model))

• Rory and Tiger trade drives, jibes in new Nike spot (Adweek/AdFreak blog)

• American Airlines reveals new logo, look for its fleet (Advertising Age (tiered subscription model))

• Havas dumps MPG, Media Contacts names in reorganization (MediaPost Communications)

• Results based on number of times each story was clicked by readers.

SmartQuote

Give me six hours to chop down a tree and I will spend the first four sharpening the axe." --Abraham Lincoln, 16th U.S. president