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Google ads set to appear on Yahoo sites: Yahoo will add Google to the roster of ad networks it uses to fill its pages, writes Peter Kafka, citing sources. That could presage a bigger ad deal between the two tech giants, although for now Google and Yahoo appear happy to stick to a relatively low-level partnership focusing on using small AdSense ads to plug Yahoo's unsold inventory. "[A]ny truly significant tie-up between Yahoo and Google would certainly undergo a whole lot of regulatory scrutiny," Kafka notes. All Things D
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| Eye on Marketing | | |
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- Revising the company boilerplate keeps the team on message
It could be time to revisit the boilerplate copy that once described your company's mission and after years of complacency may now be off message, writes Christopher Ryan. "The core of a marketing plan is the diligent hours that you spend with your team analyzing your product and service in the marketplace and formulating your unique competitive position," Ryan writes. "Any potential client, investor, partner or journalist should be able to read [your copy] and quickly grasp what you do, whom you do it for, and why you're the best at it." GreatB2BMarketing.com
(2/6)
- Fix your Twitter feed by employing a content strategy
If Twitter isn't working for your B2B brand, it might be because you don't have a content-marketing strategy in place and you're not tweeting with enough regularity to move the needle, writes Brainshark's manager of content marketing, Brendan Cournoyer. Become a trusted thought leader with five to 10 tweets per day during weekdays. But don't concentrate on yourself -- use the 4-1-1 ratio, where only one of six tweets is purely self-promotional, Cournoyer writes. BtoB Magazine
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| Tech Edge | | |
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- Twitter's Vine is bringing back stop-motion animation
Some brand marketers have already found effective ways to use the 6-second video format of Twitter's Vine application, Hannah Fleishman writes. U.K. online retailer ASOS sent out a fun clip of a recipient's joy at opening the box with her new hat. Gogo used a similar stop-motion animation technique to show it's giving away laptops as part of a Valentine's Day contest, and Animate & Create referenced old-fashioned cartoon flip books. HubSpot.com/Inbound Internet Marketing Blog
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| Innovation | | |
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- When companies have too many ideas
It's possible for companies to be too innovative for their own good, writes Stefan Lindegaard. If you're producing ideas faster than you can execute and bring them to market, then you're potentially wasting precious resources and putting all your company's actions at risk, Lindegaard argues. 15Inno.com (Denmark)
(2/6)
- Your best collaborators are people you dislike
It can be a good idea to work with someone you hate because that person is sure to offer a different perspective that will help you learn something, and you won't be distracted with too much socializing, Suzanne Lucas writes. "If your relationship is purely business, if it's not working out, it's easier to part ways ... the stress reduction from having purely business relationships is tremendous," she writes. Inc. online (free registration)/Evil HR Lady blog
(2/6)
| Association News | | |
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- BMA Northern California -- Event -- View From The Top: Accelerating Success in Your Marketing
This event will be held today, Feb. 7, from 5:30 to 8 p.m., at Bloomberg Media, Pier 3, The Embarcadero in San Francisco, with Al Maag, chief communications officer at Avnet, one of the world's largest distributors of electronic components, technology solutions, computer products and embedded technology. Maag served as national board chair for the Business Marketing Association in 2011-2012. The pace of change in business-to-business marketing is relentless. New technologies, new strategies, new markets, new channels. Oh, and the old ones haven't gone away. How can any of us keep up and grow in our career? What are the key success factors to manage your career? How do you avoid or overcome setbacks? With all that has changed, how do you prioritize and keep up with the advances in marketing? How do you balance growing domain expertise with improving interpersonal skills? Read more.
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