Facebook is a gift to crooks, former conman says
The data that people make publicly available on Facebook is a gift to cybercriminals, says Frank Abagnale, the conman portrayed in Steven Spielberg's film "Catch Me if You Can." Abagnale, who now works for the FBI, says Facebook is a useful tool but that people need to be educated about how to use social networks more safely. "If you tell me your date of birth and where you're born [on Facebook] I'm 98% [of the way] to stealing your identity," he says. The Guardian (London)
(3/20)
 |
The Social Business Textbook:
Required Reading For Any Social Professional Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today! |
|
Facebook helps advertisers spot lookalikes
Facebook has unveiled Lookalike Audiences, a tool that helps advertisers identify consumers similar to those they're already targeting. The service uses the e-mail addresses, phone numbers and user IDs used in marketers' Custom Audiences databases to locate similar consumers. Mashable
(3/19)
 | Embrace AI and Other Emerging Data Technologies
AI is becoming a major player in communicators' daily lives. It's crucial to discover how and where it can help and hurt your communication efforts. Three Purdue experts explain why you shouldn't put off learning more about this futuristic tool. Download the White Paper » |
|---|
| |
|
|
 |
Sir Edmund Hillary is the star of Grape-Nuts Fit launch
Post Foods is launching Grape-Nuts Fit with a Facebook campaign remembering Sir Edmund Hillary's first successful climb of Mount Everest. The cereal brand is backing two contests under the themes "What's Your Mountain?" and "Do Something Extraordinary," with the best Facebook submissions receiving cash prizes. ClickZ
(3/19)
Film distributor turns to Vine for fan buzz
Movie distributor FilmDistrict is looking to boost online chatter about its upcoming release "Olympus Has Fallen" by inviting fans to submit 6-second reviews of the film using Twitter's Vine application. A selection of the fan reviews will be posted on Olympus6SecReviews.com. Deadline.com
(3/18)
 |
Facebook nostalgia trips are good for you, study says
About three-quarters of Facebook users in a study said they felt happier after trawling old Facebook posts. "Moreover, looking back on photos and wall posts was seen to provide a greater self-soothing effect, when participants were feeling low in mood, than other Facebook activities," the researchers wrote. AllFacebook.com
(3/19)
|
Have you ever produced event coverage as part of your social media presence?
|
Yes |
65.15%
|
|
No |
34.85%
|
Should event coverage be part of your social media presence?: About two-thirds of poll respondents indicated that they have produced event coverage as part of their social media presence. Those who do cover events have the right idea, as it's a great way to generate content that can be shared on multiple platforms, SmartBrief's Jesse Stanchak writes. "The challenge, of course, is that events require you to work quickly to capture the moment," Stanchak writes in SmartBrief's SmartBlog on Social Media.
Which is more challenging?
 | Appeasing angry fans |
| Getting happy fans to tell others about you |
|
A perfect bracket? Don't bet on it
The odds of randomly picking a perfect bracket for the NCAA basketball tournament are approximately 147 quintillion to 1, math professor Mike Weimerskirch says. Always picking the higher-seeded team brings the odds down to about 150 billion to 1. "It's going to be more likely for Phil Mickelson to get a hole in one on all four of the par threes in the opening round of the Masters than it is to fill out a perfect bracket," Weimerskirch says. National Public Radio
(3/20)
|
 |
Your privacy is the only thing you have left. Don't blame all the other companies -- Google, Facebook -- you control it."
-- Frank Abagnale, conman turned FBI security expert, as quoted by The Guardian
|
|
Please contact one of our specialists for advertising opportunities,
editorial inquiries, job placements, or any other questions.
|
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
|
|
|
