| Everybody's Talking About ... |
Music-discovery tool reportedly is coming from Twitter
A music-sharing application for use on iOS devices reportedly will be launched by Twitter this month. Users will be able to follow bands and share recommendations with friends using mobile or tablet versions of the application, Jemima Kiss writes. Twitter acquired music-discovery startup We Are Hunted in 2012. The Guardian (London)
(3/14)
|
WOMM drives record opening for indie film "Spring Breakers"
A word-of-mouth-marketing campaign on social media propelled the limited theatrical release of Harmony Korine's film "Spring Breakers" to a record-setting per-screen average of $90,000. Distribution company A24 looked to young online fans of the film's stars Selena Gomez and Vanessa Hudgens to help build a Twitter following and staged a publicity stunt featuring bikini-clad motorcyclists at the South by Southwest Film Festival to spark discussion on social media. Variety.com (free content)
(3/17)
Raley's builds loyalty with online advocacy program
Customers of California grocery store chain Raley's have signed up for its online social advocacy platform Something Extra Try-It since its launch late last year. The platform for grocers asks customers to talk about their product experiences on social media and receive deals or invitations to participate in future campaigns based on level of engagement. DMNews
(3/15)
Ford India launches test-drive campaign on social media
Ford India is looking to generate buzz for the release of its EcoSport compact SUV by inviting 100 fans to try out the vehicle and discuss the experience online. Ford is using Facebook and Twitter to invite potential test drivers to submit a description of a location they'd like to explore using the EcoSport for a chance to be one of the selected test drivers. Pitch On Net (India)
(3/18)
|
Ask employees to help get the word out
Employees form the first line of offense in word-of-mouth-marketing campaigns for small businesses with limited marketing resources, Dynamic Signal CEO Russ Fradin writes. He recommends encouraging employees to share content or job listings on Facebook, LinkedIn and Twitter. "If a company has 20 employees that each have 200 unique followers, that's 4,000 people that have the opportunity to learn more about your startup," he writes. The Wall Street Journal/The Accelerators blog
(3/17)
|
How the updated FTC .com disclosures affect social, mobile, and digital advertising
On March 12, the Federal Trade Commission released a report to address issues presented for disclosures in social, mobile, and other digital channels. The .com disclosures report provides updated guidance (the previous report was issued in 2000) and adds further clarification to the FTC's 2009 Guide to Endorsements and Testimonials. Read the full coverage at WOMMA.
Attach that emotional award with your content
Weber Shandwick and KRC Research conducted on an online survey of 2,000 North American women to help identify segments of women who are influential in social media in part two of a multi-part series. Marcy Massura, director of digital engagement at Weber Shandwick, said the purpose of the study was to find what these women influence, who they influence, and how they influence their circles. Read more at All Things WOMM.
|
If your marketing/sales budget increased 20%, on which would you most likely spend it?
 | Print marketing |
| SEO |
| Publications -- research and production |
| Online advertising |
| Event sponsorship |
|
 |
What men value in this world is not rights but privileges."
-- H.L. Mencken, American journalist and essayist
|
|
Please contact one of our specialists for advertising opportunities,
editorial inquiries, job placements, or any other questions.
|
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
|
|
|
