| Campaigns and Case Studies |
Clear Channel showcases NFC, QR in campaign on U.K. posters
Clear Channel is offering a chance to win technology vouchers as it encourages mobile users to take advantage of NFC and QR codes on posters throughout the U.K. "We have launched this campaign to give the public an easy, fun, free way of familiarising themselves with a new way of interacting and engaging with out-of-home," said Clear Channel UK Commercial Director Chris Pelekanou. Mobile Marketing Magazine
(23 Apr.)
Other News
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South Africa is a varied test bed for mobile money
The South African market is home to a variety of mobile payment offerings from banks, mobile networks and third parties, says Emma Pearce, director of the upcoming Mobile Money Africa conference and exhibition in Johannesburg. The country is also a challenging market, "dominated by four very large and very powerful entities," said WIZZIT CEO Brian Richardson. South Africa differs from other emerging markets because of its well-developed card infrastructure, Richardson said. BizCommunity.com (South Africa)
(19 Apr.)
Followapps product allows marketers to trace mobile ROI
A mobile app from Paris-based Followapps allows marketers to monitor their ROI in mobile ad spend. The Followapps Mobile Platform gives marketers "a dashboard for all of their brands' mobile apps and gives them a view of their customers' mobile activity," said Erick Schonfeld, executive producer of DEMO Mobile 2013, where the product was demonstrated. Mobile Marketing Magazine
(19 Apr.)
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| Market Trends and Research |
Study reveals habits, preferences of U.K. mobile searchers
Four in 10 U.K. mobile users searching for products or services said they intended to make a purchase within a day of searching, according to a study by xAd and Telmetrics. Those with such immediate intentions were 14% more likely to use smartphones than tablets. Location was also an important factor, with half of mobile users looking for locations within walking or driving distance. Search Engine Land
(11 Apr.)
Video expected to be the standout in digital ad growth
Video is proving more effective than other online marketing formats and is beginning to help display spend cut into search in the U.K., analysts say. Video is projected to far outpace other formats in spending growth during the next two years, growing at a rate of more than 50%, although it is still expected to account for only 11% of digital ad spending in the U.K. in 2016. eMarketer
(18 Apr.)
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MMA and C Squared partner for Festival of Media Global 2013
The MMA and C Squared have partnered for The Festival of Media Global 2013 -- the only event for the $500 billion media industry. The Festival of Media is the destination for the world's most important influencers and decision-makers in the industry. It's the place where topics are discussed, deals are made and innovations are unveiled. Join your peers at the world's largest gathering of global media professionals. To find out more, visit here.
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The fear of being laughed at makes cowards of us all."
-- Mignon McLaughlin, American author and journalist
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