| Everybody's Talking About ... |
Instagram's "Photos of You" is an opportunity for brands
Instagram is hoping the photo-sharing service's new tagging feature called "Photos of You" appeals to businesses by allowing users to tag posts with brand names, the company said in a blog post. This new ability for fans to tag brands in photos of products is more than just free word-of-mouth marketing, writes Chris Gayomali. The tags also allow businesses to see who is buying their products, where they're being used and what sort of feedback the posts get from followers. The Week
(5/2)
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Fan events take center stage as movie studios look to build buzz
Hollywood movie studios are turning to devoted fans to get the word out about films by holding fan events such as a question-and-answer session in Las Vegas for Disney's "The Lone Ranger." The event had the film's stars, Johnny Depp and Armie Hammer, fielding queries submitted by fans across the globe. The approach rewards loyal fans and bypasses the traditional method of staging press junkets, studio executives say. "There are no better ambassadors. ... Movies are such a viral thing," said Sony's co-president of worldwide marketing, Marc Weinstock. WRAL-TV (Raleigh, N.C.)/The Associated Press
(5/2)
African marketers focus on WOMM to reach new markets
Word-of-mouth-marketing agencies are increasingly in demand in Africa, as multinational corporations look to engage middle-class consumers who prefer one-to-one interactions for information about brands, this feature says. South African agency The Creative Counsel uses what it calls "zonal champions" to increase awareness of brands by sending promoters to talk with people at sporting events, after church or at social gatherings. CNN
(5/1)
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In modern B2B, your online reputation precedes you
Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer's research, Jasmine Sandler writes. Use tools such as Sysmosys, Social Mention and Topsy to discover your online reputation, and work on building a positive online brand for your company and your top executives by supporting your message on social media. "You need to monitor these things on a daily basis if you want to make sure you can take action on any potential threats or negative comments to your online brand," Sandler writes. ClickZ
(5/1)
Small gestures have big effect on WOMM
To get customers talking, show them you're listening with small but meaningful everyday interactions, writes Andy Sernovitz. He cites the example of Southwest Airlines, which sent a phone back to a customer who had left it on a plane accompanied by a lighthearted poem about losing and finding possessions. Andy Sernovitz blog
(5/2)
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WOMM-U 2013: How to create experience-based word of mouth
In case you haven't heard it enough, 92% of consumers trust the recommendations of their friends and family versus those of brands. We have said it before and we will say it again. The best way to break through the clutter and get your word out there is natural word of mouth marketing. Rather than tell you why, Brad Fay, Chief Operating Officer at the Keller Fay Group, and Peter Storck, SVP of Marketing and Analytics at House Party Inc., are going to show with over 36,000 TalkTrack consumer interviews and real world case studies for leading CPG, entertainment, and game marketers at WOMM-U. We decided to sit down with this pair of WOMMA Board Members for an exclusive WOMM-U interview. Read more at WOMMA.
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Deliberation is the function of many; action is the function of one."
-- Charles de Gaulle, French general and statesman
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