New York Times details how it will handle native ads
The New York Times is launching native advertising units in January, with specific "Paid Post" branding and colored bars, publisher Arthur Sulzberger Jr. said in a note to employees, seeking to allay concerns about the practice of ads masquerading as stories. Sulzberger promised "strict separation" between writing news and creating the ads, adding that they are needed to "restore digital advertising revenue to growth." The New York Times (tiered subscription model)
(12/19)
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EMarketer: Facebook trails only Google in digital ad sales
Mobile has been the key factor in helping Facebook become the No. 2 seller of digital ads in the U.S. this year, behind Google, according to data from eMarketer. The elevated ranking comes as mobile's share of digital ad spend has nearly doubled to 22.5% in the past year. Microsoft, Yahoo and IAC rounded out the top five in U.S. digital ad revenue. eMarketer
(12/19)
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Google's product ads show early success in battle with Amazon
Google revamped its shopping search last year to include ads above results that show product images and prices, a move made to better compete with Amazon's layout, which is image-heavy and makes purchases easy. Adobe says these product ads are clicked 34% more often than text ads, and the spots are attracting big buyers such as Wal-Mart and eBay, according to AdGooroo. "They are definitely a way to unlock value compared to old text ads," said Acumen Brands CEO John James. The Wall Street Journal (tiered subscription model)
(12/19)
Apple CEO touts U.S.-manufactured Mac Pro
Apple has begun taking orders for its $3,000 Mac Pro computer that will feature the laser-printed phrase "Designed in Cupertino, Assembled in the USA." The push to make the computer in the U.S., part of a $100 million effort led by CEO Tim Cook, involves fabricating and assembling parts in 20 different states. "This is a big deal," Cook said. Bloomberg Businessweek
(12/19)
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IAB Mobile Center's Anna Bager to join Mobile Media Summit @ Mobile World Congress
Mobile Media Summit, the largest mobile conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, Feb. 25 to 26. Along with IAB Mobile Center's Anna Bager moderating a key panel, the event brings together top global brand marketers, advertising agencies, media publishers and mobile-tech companies, and will host an all-star lineup of speakers such as Nestlé Global Digital Chief Pete Blackshaw, Visa Head of Global Brand and Marketing Transformation Shiv Singh, Ogilvy Chief Digital Officer Brandon Berger and McCann Chief Digital Officer Mike Parker.
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Prejudices, it is well known, are most difficult to eradicate from the heart whose soil has never been loosened or fertilized by education; they grow there, firm as weeds among rocks."
-- Charlotte Brontë, British writer
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