 | Get your employer to fund your MBA
A number of variables factor into the decision to pursue a degree, but many prospective students cite cost as the single largest barrier to earning a degree. Download this white paper to find out what tuition benefits your employer may have and how to ask for help if they don't usually offer this assistance. |
|---|
| |
|
|
 |
| Marketing Trends & Research |
How brands can be star publishers, too
Steve Sachs writes that for brands to be effective publishers, they must produce quality content, cultivate a focused following and smartly monetize their offerings. Content marketing must reflect the strengths of the world's best publishers to be effective, he writes. CMO.com
(5/29)
|
WSJ exec: User experience is king for video ads
Digital video ads that focus on the user experience create better impressions, increase brand trust and don't feel like interruptions, says The Wall Street Journal's global head of advertising, Trevor Fellows. "We would strongly advise two things: One, the content should be of a very high production quality and interesting; second, the advertisers should provide a significant amount of variety around their commercial messages," Fellows says. eMarketer
(5/30)
Taco Bell's risk culture prompted Snapchat focus
Taco Bell was early to Snapchat because of its risk-embracing culture, according to President Brian Niccol. The goal of its efforts on the messaging service and other social sites is to see people "replaying the stories we're telling," he says. Mashable
(5/29)
|
Fruit of the Loom uses GIFs for Father's Day coupon campaign
Fruit of the Loom is taking the "good for one" coupons popular as Father's Day gifts into the digital age with a series of GIFs and a new site from Crispin Porter + Bogusky. The "Father's Day registry" allows kids to give the coupons with an associated GIF, such as an "all day undie pass" with a dad dancing in the kitchen in his boxers. The GIFs come with links to buy the products they show. Adweek
(5/29)
|
Indiana Pacers offer AR game for mobile
Indiana Pacers mascot Boomer is featured in an augmented reality application that aims to generate excitement about the NBA playoffs. The game invites fans to launch Boomer through a 3D hoop by pointing their phones at a special image. ClickZ
(5/29)
|
Seats selling quickly for the 2014 IAB Advertising Technology Marketplace, Spotlight: Programmatic
The 2014 IAB Advertising Technology Marketplace, Spotlight: Programmatic is the only conference where business and technology come together to focus on the seismic shifts programmatic has created within the marketplace. Industry policies and best practices will be debated and shared. Buyers will come together with sellers to work towards the common goal of increasing efficiency, safety, and ROI through automated buying and selling. Participants will enjoy unparalleled networking, insightful keynote presentations, deep-dive workshops and interactive town-hall discussions. Speakers include Bob Lord, global chief executive officer, AOL Platforms; Jordan Bitterman, chief strategy officer, Mindshare; and Bob Ivins, chief data officer, GroupM. Check out the agenda and register today.
IAB MIXX Awards: Celebrating 10 Years of Interactive Creativity that Works
The IAB MIXX Awards recognize and celebrate the year's best interactive marketing. The winning work ultimately serves to educate the marketplace about what works and why in digital marketing, as well as inspire the community by pointing to future trends and where the industry is heading. Submissions are now open. Check out the new categories, past winners and the prestigious judging panel at iab.net/mixxawards.
|
 |
No bird soars too high if he soars with his own wings."
-- William Blake, British painter and poet
|
|
|
Please contact one of our specialists for advertising opportunities,
editorial inquiries, job placements, or any other questions.
|
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
|
|
|
