How Unilever is reconfiguring its marketing
The marketing world has been changed by disruptive digital capabilities for audience interaction, targeting and tracking, prompting brands such as Unilever to adjust their teams and their marketing goals. The big shift for Unilever will be to move away from marketing to people to marketing for people, according to Chief Marketing Officer Keith Weed. Harvard Business Review online/HBR Blog Network
(6/24)
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Google beta-tests domain service for businesses
Google is beta-testing a Google Domains service that will allow businesses to purchase domains and create up to 100 e-mail accounts and subdomains. The service promises sites will be hosted on Google's DNS servers and supports building sites through Wix, Weebly, Shopify and Squarespace. Entrepreneur online
(6/24)
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Why Taco Bell believes in disruptive innovation
Jeff Jenkins is Taco Bell's "resident disruptor," and he's been involved in setting up the U.S. Taco Company restaurant chain, establishing mobile-ordering systems and working on Taco Bell's loyalty program. "There doesn't have to be an Uber for tacos. ... What matters is that in a hypercompetitive economy, Taco Bell's business could collapse in any number of ways," Alexis Madrigal writes. The Atlantic online
(6/20)
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BMA Southern California – Event – B2B Content Marketing Forum & Harbor Cruise Reception
This event will be held Wednesday, Aug 6, 3:30 p.m. to 8:30 p.m., at Balboa Bay Resort, 1221 West Coast Highway, in Newport Beach, Calif. The forum's sessions include insights on the modern science of neuromarketing; innovative social & content marketing tips and resources; and, developing your digital strategy utilizing the Content Marketing Index. A sunset cruise of the Newport Harbor will top-off the afternoon for attendees. Read more.
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