AAAA Association News
Research Matters: Observations from the 2008 Account Planning Conference
AAAA SmartBrief | Aug 27, 2008
The latest release of the American Association of Advertising Agencies Member Bulletin Research Matters contains highlights from the 2008 Account Planning Conference, held July 21 to July 23, 2008, in Miami. AAAA Information Specialist Rebecca Samson attended the conference and captured the major points presented by the speakers.
Read the full bulletin on the AAAA Web site.
Attention Agency Account Managers: Transform Your Role!
AAAA SmartBrief | Aug 26, 2008
The American Association of Advertising Agencies invites you to join us for an important conference about the discipline of Account Management.
On Sept. 24, at the Nokia Theatre in Times Square, New York City, industry luminaries will discuss the role of Account Management and the skills necessary for the discipline to remain vital as our industry undergoes transformational changes, including:
- Shelly Lazarus, Chairman and CEO, Ogilvy Mather
- Nina DiSesa, Chairman, McCann Erickson
- Carl Johnson, CEO, Anomaly
- Laura Desmond, CEO, Starcom MediaVest Group
AAAA Webinar: Introduction to Ad-ID
AAAA SmartBrief | Aug 25, 2008
ISCI -- the AAAA/ANA manual advertising asset coding system in place since 1969 --has been withdrawn from the marketplace, and replaced with Ad-ID. Ad-ID is now the only advertising asset coding system authorized and supported by the AAAA and ANA.
Join Ad-ID's Harold Geller, Managing Director, and Lindsay Garvey, Customer Service Representative, from the comfort of your own computer on Sept. 10, 2008, to hear more and ask questions about the transition.
Learn more and register online.
Download A Real-Time Demonstration of Ad-ID.
Professional Development Seminar: Speak to be Heard, Communications Strategies That Get Results
AAAA SmartBrief | Aug 22, 2008
Whether you're preparing for a high-stakes presentation, sales call, or meeting, honing your communication skills, or getting people to listen and take action, how you communicate is your ticket to success.
Communicating to achieve results is a process. It's one of the most powerful tools you can use to distinguish yourself and your peers from the competition. When you need to say something important, you need access to the best tools to deliver your message.
This highly interactive American Association of Advertising Agencies workshop, Sept. 17 in Dallas, will be led by one of the leading presentation skills coaches in the United States, Stacey Hanke, and will focus on the essentials to business excellence through professional communication, including preparation, influence, leadership characteristics, structure, delivery and consistency.
Learn more and register online today at the AAAA Web site.
What are you waiting for? Act Now!
AAAA SmartBrief | Aug 21, 2008
New business directors at most American Association of Advertising Agencies members have already posted profile information on AAAA Agency Search -- and they are getting business development leads as a result.
When marketers begin to look for an agency, they often explore online databases, and the AAAA's Agency Search service -- located right at www.aaaa.org -- is the most frequently utilized online agency search database.
AAAA Agency Search is only available to AAAA members -- and it is free! Please act now.
- Register a "Profile Manager" with Helen Miranda
- Promptly post your agency profile information.
AAAA Professional Development Seminar: Winning New Business by Perfecting Your Pitch
AAAA SmartBrief | Aug 20, 2008
In a 90-minute pitch, prospects will often ask you to define your agency's unique characteristics, explain your strategy for their brand, present creative, talk media, and still leave enough time for a Q&A. This upcoming AAAA workshop, Sept. 16 in Philadelphia, is designed to help you squeeze every last bit of "juice" out of that time.
This new business seminar is definitely not a beginner course on the ABC's of pitching; it's an in-depth -- often critical -- look at what experienced staff should be doing differently to help his/her agency win more accounts. You'll learn how to break your agency of its bad, ineffective habits and make sure your agency takes home the prize.
Learn more and register online today at the AAAA Web site.
Register Today for the 2008 Account Management Conference
AAAA SmartBrief | Aug 18, 2008
The next American Association of Advertising Agencies conference is all about Account Management -- more specifically, the transformation of account management. Here's why you'll want to attend this information-packed day, Sept. 24, 2008, at the Nokia Theatre in Times Square, New York City:
- We'll discuss the value and the role of Account Management today -- and the changing skill set needed for the discipline to remain vital in the ever-evolving marketing landscape
- You'll learn about the transformational changes affecting our industry and gain insights into how account managers can lead clients to seize the many opportunities available today.
- Agenda topics will include presentations from senior-level executives in "traditional" agencies, media service agencies, and successful new agencies.
- You'll also hear perspectives from a creative officer and a client CMO.
Clients Use the Web 100% of the Time When Searching for Agency Resources
AAAA SmartBrief | Aug 15, 2008
The source they go to first is AAAA Agency Search.
Clients are being inundated with uninvited agency prospect mailings and solicitations (larger clients receive two or three solicitations every week!). The clutter is getting tougher to break through. Rather than just relying on outbound push, why not try techniques that allow clients to opt in to information about your agency when they are in a buying mode?
AAAA Agency Search is the most frequently utilized online agency search database. If you have not already posted your agency profile on www.aaaa.org you are missing a key source of new business leads. All you need to do is designate a "Profile Manager" and then post your agency's information
Every AAAA member should promptly post their agency profile. For additional information contact Helen Miranda, helen@aaaa.org.
4A's Multicultural Advertising Intern Program Graduates its 36th Class
AAAA SmartBrief | Aug 14, 2008
On Thursday, Aug. 7, 147 interns graduated from the American Association of Advertising Agencies Multicultural Advertising Intern Program (MAIP). The ceremony, which was held at the Fashion Institute of Technology in New York City, recognized the accomplishments of these interns who have spent the past 10 weeks working at 4A's member advertising agencies across the U.S.
MAIP was established in 1973 to encourage African-American, Asian-American, Latino, Native-American, multicultural and multiethnic college students to consider advertising as a career. Each year, approximately 150 qualified undergraduate and graduate students of color are selected for a 10-week paid summer internship at AAAA member agencies across the country.
For more information about this year's graduating class, be sure to visit the AAAA Web site.
Trade Groups Form Coalition to Help Ad Community Prepare for DTV Transition
AAAA SmartBrief | Aug 12, 2008
Broadcasters and advertisers have joined forces to prepare the advertising community for the Feb. 17, 2009, transition to digital television (DTV), forming a coalition and unveiling a new initiative: "The DTV Transition: Keeping the Ad Community in the Loop." The newly formed coalition, which includes the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the National Association of Broadcasters (NAB), and the Television Bureau of Advertising (TBA), will work to ensure advertisers, as well as viewers, enjoy a smooth transition to DTV.
The coalition will keep the advertising community informed of the implications of the changeover from analog to digital-only television broadcasts in an effort to identify and address any concerns or issues specific to the ad industry. The coalition will communicate with the advertising community through e-mail notifications, webcasts, a speakers bureau, luncheons, one-on-one meetings and the Web sites of the four associations.
Visit the AAAA Web site for up-to-the-minute information on this transition.
AAAA Webinar Series: A Real-Time Demonstration of Ad-ID
AAAA SmartBrief | Aug 12, 2008
ISCI -- the AAAA/ANA manual advertising asset coding system in place since 1969 -- has been withdrawn from the marketplace, and replaced with Ad-ID. Ad-ID is now the Only advertising asset coding system authorized and supported by the AAAA and ANA.
Join us from the comfort of your own computer on Aug. 19, 2008, for a detailed demonstration of the Ad-ID system. You will get a look at the Ad-ID Web site and receive a demonstration on the functions of the system, including code creation, searching, reporting and more.
Learn more and register online today at the AAAA Web site.
Want a Guaranteed Way to Help New Talent and New Clients Find Your Agency?
AAAA SmartBrief | Aug 11, 2008
Leverage your AAAA membership -- post your Agency Profile on AAAA.org's Agency Search today.
When a client, search consultant, or job seeker is looking for an agency, Agency Search is the go-to industry source. This year more than 50,000 visitors will log onto www.aaaa.org to find an agency.
To have your agency appear in our comprehensive listings, all you need to do is designate a "Profile Manager" and then post your agency's information. (Did we mention that AAAA Agency Search is free and only available to AAAA members?) For additional information contact Helen Miranda, helen@aaaa.org.
Many of Your AAAA Colleagues Are Getting New Business Leads That You Are Not...
AAAA SmartBrief | Aug 08, 2008
... And it is likely because they have already posted comprehensive information about their agency on AAAA Agency Search!
Visitors to the AAAA Web site include advertisers, search consultants, trade press, students and job seekers. Most AAAA members have already posted an agency profile on AAAA Agency Search.
If you have not already done so, you should immediately designate a "Profile Manager" and post your agency profile on the AAAA Agency Search section of the AAAA Web site. To set up a profile manager, e-mail Helen Miranda at Helen@aaaa.org.
Agency Value Creation Center
AAAA SmartBrief | Aug 07, 2008
News, events and advice on agency compensation matters...
"Public Relations firms would be well served when dealing with procurement to get answers to questions that determine priorities:
- What is your top concern: driving down costs or building a vibrant business relationship?
- If the choice is between faster, cheaper and better, which two of these are most important?
- Where does your organization report, and how is your involvement measured?
- Who will be responsible for determining the value of our services, and how will we be involved in this process?"
2008 AAAA Jay Chiat Planning Awards Winners Named at Annual Account Planning Conference
AAAA SmartBrief | Aug 06, 2008
Winners of the 2008 American Association of Advertising Agencies Jay Chiat Planning Awards were announced at the 2008 AAAA Account Planning Conference, held Monday, July 21 through Wednesday July 23.
AAAA Jay Chiat Planning Awards co-chairs William Charnock, co-head of strategic planning, JWT, and Murray Hardie, EVP, chief planning officer, Energy BBDO, presented the awards. One Grand Prix, two Gold, five Silver, six Bronze and eight Honorable Mention awards were given in seven categories of the Awards, which celebrate brilliant strategic thinking that clearly leads to a powerful creative expression.
The Grand Prix went to JWT Mumbai for De Beers Group Marketing (Diamond Bride). The other Gold awards went to BETC Euro RSCG Paris for eBay France, and Goodby, Silverstein & Partners, for Anheuser-Busch (Rolling Rock).
Read more about all of the winners at the AAAA Web site.
Looking for a premier quality marketing services agency?
AAAA SmartBrief | Aug 04, 2008
The best, most committed agencies in the world can be found on the AAAA Web site's "Agency Search." Click on the link and check it out.
AAAA member agencies are committed to leading-edge marketing, continuous staff development and industry best practices. AAAA members adhere to a creative code of excellence, invest in advanced marketing technologies and advocate advertising as a vital force in our clients' business growth.
Only AAAA members -- the best and most committed agencies in the industry -- can be found on Agency Search. If you are evaluating agency resources or considering a career in the exciting dynamic field of marketing services, be sure to check it out on the AAAA Web site.
Everything you wanted to know about Ad-ID, but were afraid to ask
AAAA SmartBrief | Aug 01, 2008
ISCI -- the AAAA/ANA manual advertising asset coding system in place since 1969 -- has been withdrawn from the marketplace, and replaced with Ad-ID. Ad-ID is now the ONLY advertising asset coding system authorized and supported by the AAAA and ANA.
On June 25, Ad-ID's Harold Geller, managing director, and Lindsay Garvey, customer service representative, conducted a webinar for agencies and advertisers to allow for an opportunity for them to hear more and ask questions about the transition.
Click here to view a recording of the webinar.
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