The Coca-Cola Company

Coca-Cola sets ambitious agenda
GMA SmartBrief | 22 hours 34 minutes ago
...2020Vision meeting since 1998, Coca-Cola CEO Muhtar Kent said the company will more than double revenue to...in 2008. Marketing executives at the meeting spoke of reaching multicultural...local appeal to consumers around the world.

Coca-Cola chief marketer: Multicultural marketing is a must
AAAA SmartBrief | 4 days 22 hours 34 minutes ago
Katie Bayne, Coca-Cola's chief marketing officer in North America, said the company is planning significant...multicultural consumers over the next 10 years. Efforts...include promotions centered on the World Cup, telenovelas...

Coca-Cola's tips for drawing fans
SmartBrief on Social Media | 22 hours 34 minutes ago
Coca-Cola has succeeded in generating word of mouth on social sites...marketing and communications collaborate on projects and testing the newest tools to generate ideas, the company's digital communications group director tells Andy Sernovitz...

Coca-Cola pours on the visibility in more U.S. markets
ABA SmartBrief | 7 days 22 hours 34 minutes ago
Coca-Cola will double its "boost zones" in North America from the current 50, the company said. In the targeted areas, the company and its bottlers work with retailers to increase visibility...

Coca-Cola plans major investment in Vietnam
GMA SmartBrief | 76 days 23 hours 34 minutes ago
Muhtar Kent, CEO of Coca-Cola, says the company will invest $200 million in Vietnam over the next three years. The company has invested $200 million in Vietnam since returning in 1994, and has 1,500 employees and several bottling plants there.

Coca-Cola offers water help in Michigan
ABA SmartBrief | 62 days 23 hours 34 minutes ago
Coca-Cola has offered to provide public water...environmental and security manager for Coca-Cola, said the company was following a recommendation from the Michigan Department of Environmental...

Coca-Cola reaches out to health care professionals in Britain
ABA SmartBrief | 81 days 23 hours 34 minutes ago
Coca-Cola Great Britain has launched a the company's <a href="http://www.letsgettogether.co.uk/" target...

Coca-Cola pitches in on Montana recycling
ABA SmartBrief | 7 days 22 hours 34 minutes ago
Montana State University Billings has created an on-campus recycling program with the help of Coca-Cola. The company donated plastic barrels used to ship concentrated Coca-Cola syrup, and employees worked with students to convert them to recycling bins.

Coca-Cola invests in coconut-water company
GMA SmartBrief | 82 days 23 hours 34 minutes ago
...water beverages, announced that it has raised $15 million from investors including Coca-Cola Co., which has a minority stake in the company. Coca-Cola and PepsiCo have in recent years invested in smaller brands, in efforts to develop new...

Coca-Cola plans $5 billion investment in Mexico
GMA SmartBrief | 94 days 23 hours 34 minutes ago
Coca-Cola Chairman and CEO Muhtar Kent says the company and its bottlers will invest $5 billion in Mexico over the next five years. The money will be used to "develop infrastructure, technology...

Coca-Cola launches dairy drink in China
IDFA SmartBrief | 40 days 23 hours 34 minutes ago
Coca-Cola has introduced its first dairy drink in China, Minute Maid Pulpy Super Milky drink, which contains fruit juice, milk powder and coconut bits. The launch highlights the company's efforts in the nonsparkling-beverage market.

Coca-Cola trucks to use natural gas
ABA SmartBrief | 137 days 23 hours 34 minutes ago
Coca-Cola Co. is converting 200 delivery trucks in India so they will run on compressed natural gas. The company's bottling partners, including Hindustan Coca-Cola, Moon Beverages and Enrich Agro Foods, are involved in the energy-saving switch.

Coca-Cola announces 4 executive appointments
ABA SmartBrief | 122 days 23 hours 34 minutes ago
Coca-Cola Co. has announced that Joseph Tripodi, its chief marketing and commercial officer, will become executive vice president. The company also reported some other internal executive shifts.

Coca-Cola launching U.K. "recycling zone"
ABA SmartBrief | 67 days 23 hours 34 minutes ago
Coca-Cola is opening a "recycling zone" in Southampton, U.K., with branded recycling bins and a vehicle to collect the materials. The company has 21 such zones in the U.K. and is launching a major pro-recycling ad campaign.

Nestea webisodes aim to grab younger customers
ABA SmartBrief | 140 days 23 hours 34 minutes ago
An interview with Annis Lyles, vice president of media and interactive for Coca-Cola North America, reveals why the company is getting into the webisode business. The company is creating a Web series designed to appeal to young millennials.