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Diesel issues "pre-Internet" challenge in shoe campaign

Diesel is bringing back a "pre-Internet" shoe style from 1993 with a Facebook campaign challenging consumers to refrain from social networking for a chance to win a pair of YUKs. The SMFB-powered campaign echoes a previous appeal by Honda and RPA.

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This news summary appeared in 4A's SmartBrief on 12/04/2012
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