Most Clicked BBB TrustBrief Stories
1. Mandatory sick-leave measure wins White House support
BBB TrustBrief | Nov 19, 2009
The Obama administration last week lent support to the Healthy Families Act, which would require businesses with 15 or more employees to give workers seven paid sick days a year. NFIB and other small-business lobbies are opposed to the measure. New York Times, The (11/14)
2. 5 ways to improve the customer experience
BBB TrustBrief | Nov 12, 2009
Stuart Kiefer, division manager for Loyalty Solutions at First Data in Atlanta, offers five tips for improving the customer experience to make a small business more competitive. Among Kiefer's tips: Offer real-time incentives, track spending behavior and customize communications. BusinessWeek/Today's Tip (11/10)
3. Bank of America aims to regain consumer trust with $40M effort
BBB TrustBrief | Oct 29, 2009
Bank of America's $40 million ad blitz is aimed at helping to restore consumer trust in the financial giant. The effort sets aside typical banking terms in favor of "simple, clear and direct" language intended to show potential customers how the bank can assist them, executives for the bank said. Brandweek (10/26)
4. Firms say goodbye to drama of high-maintenance clients
BBB TrustBrief | Nov 12, 2009
Many small service providers are cutting loose demanding, resource-draining customers who want deep discounts or pay their bills late. Dropping "high-maintenance" clients allows entrepreneurs to devote more time to more profitable clients and reduces their frustration. Experts recommend that businesses check first-time clients' payment records, establish a payment policy upfront and handle breakups professionally. Wall Street Journal, The (11/09)
5. Is your business woman-owned?
BBB TrustBrief | Nov 05, 2009
6. Goldman, Buffett to provide help to small businesses
BBB TrustBrief | Nov 19, 2009
Goldman Sachs teamed up with Warren Buffett to create a $500 million program to help 10,000 small businesses. The initiative will offer businesses help in obtaining funding, counseling or other assistance. "Small businesses play a vital role in creating jobs and growth in America's economy," said Goldman CEO Lloyd Blankfein. "We are pleased to work with our partners in this initiative to support small-business owners, particularly in those underserved communities." Bloomberg (11/18)
7. If you could only make 1 choice, what kind of articles would you most like to see more of in the BBB TrustBrief?
BBB TrustBrief | Nov 19, 2009
8. Have you been presented with a fake check offering phony lottery winnings, made-up government grants or sham business opportunities?
BBB TrustBrief | Oct 29, 2009
9. Congress might simplify the home-business tax credit
BBB TrustBrief | Oct 29, 2009
Many home-based business owners decline to file for a home-office deduction because the process is complicated and they are afraid it will trigger an automatic tax audit. The Small Business Administration's Office of Advocacy has renewed the effort to simplify the deduction in hopes Congress will act on it this year. BusinessWeek (10/23)
10. What do Americans trust in a leader?
BBB TrustBrief | Nov 05, 2009
Although more than two-thirds of Americans believe that a leadership crisis exists in the country, the number decreased from last year's National Leadership Index. The survey also found that Americans like leaders who have shown they will follow through with their good intentions. Washington Post, The (11/02)
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