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Why Priceline threw Shatner under the bus
4A's SmartBrief | Jan 30, 2012
Priceline.com says it launched an ad that killed off spokesman William Shatner because he'd become too closely associated with negotiating a price, when the company is headed toward fixed-price discounts. Shatner had been the star of the Butler, Shine, Stern & Partners campaign for 14 years. Advertising Age (tiered subscription model) (01/30)
Old Spice crashes into other ads
4A's SmartBrief | Feb 01, 2012
Nielsen: Super Bowl ad prices top out at $4M
4A's SmartBrief | Jan 31, 2012
Hot-sauce war shows no signs of cooling off
4A's SmartBrief | Jan 30, 2012
Why Super Bowl campaigns aren't "for the faint of heart"
4A's SmartBrief | Jan 27, 2012
Cereal box surprises go digital
4A's SmartBrief | Feb 01, 2012
Facebook filing shows $3.2 billion in ad revenue
4A's SmartBrief | Feb 02, 2012
WPP is rated strongest among ad agency holding companies
4A's SmartBrief | Jan 31, 2012
Chrysler/UM contract is pay-for-performance proving ground
4A's SmartBrief | Jan 30, 2012
Marketing profiles -- Pats vs. Giants
4A's SmartBrief | Jan 27, 2012
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Account Management Workshop
4A's SmartBrief | Feb 03, 2012
A Marketer's Guide to Best Practices and Processes for Finding a New Agency
4A's SmartBrief | Feb 03, 2012
Emerging Digital Trends: The Transformation of the Digital Landscape
4A's SmartBrief | Feb 02, 2012
2012 4A's Public Relations Conference
4A's SmartBrief | Feb 02, 2012
Media Matters: Good vs. Evil -- Taking Back Control From Counterfeiters
4A's SmartBrief | Feb 01, 2012
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