Vital Marketing Goes Back to School

Brandweek | 56 minutes ago

-By Steve Miller After years of promoting brands like Remy Martin and Nintendo, Vital Marketing is on the other side of the press release--trying to promote its own new product line of back-to-school supplies. This multi-cultural experiential firm is putting its Street Science line of binders and notebooks in K-Mart and on Amazon.com in time for the start of the academic year. "Ad agencies have been staking a deeper position in their client's business in terms of helping with prod...... (more)


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