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Cable Digital News - Video - TiVo Feeds DVR Data to Google - Telecom News Wire
Light Reading | 2 minutes ago
ALVISO, Calif. -- TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), today announced that it has entered into an audience research agreement with Google Inc. (NASDAQ: GOOG) whereby Google will license and integrate TiVo television viewing data into its measurement of audiences for advertisements sold through Google TV Ads platform. Terms of the deal are not disclosed.... (more)
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