CTAM Association News

The research early bird is taking flight

CTAM SmartBrief | Nov 21, 2008

And so should you! Save more than 20% by registering for CTAM's Research Conference now. Power capital Washington welcomes you April 5 to 7 to the research industry's premier event. Register now at the early-bird rate and book your hotel before it's sold out: www.ctamconferences.com.

Springtime in Washington blossoms with research

CTAM SmartBrief | Nov 20, 2008

Research will bloom alongside Washington's famous cherry and azalea blossoms this spring. CTAM is holding the next Research Conference from April 5 to 7 at the JW Marriott on Pennsylvania Avenue. For more information: www.ctamconferences.com.

What is tru2way?

CTAM SmartBrief | Nov 18, 2008

It's the gateway to interactive content. Tru2way establishes a common platform that enables cable companies, programmers, consumer-electronics companies and others to extend interactivity to television and other devices. Tru2way allows devices to connect to cable without a set-top box, giving consumers more control. Learn more in the tru2way guide.

Breakthrough multiplatform research!

CTAM SmartBrief | Nov 17, 2008

Get the complete story of what's happening now in consumer consumption of entertainment across platforms (via linear TV, online and mobile) and what's coming down the road! Two comprehensive studies designed by senior industry research executives from the CTAM Research Committee -- get this affordable and strategy-defining road map for 2008-09 now! Order here!

Are you ready for the DTV Transition?

CTAM SmartBrief | Nov 07, 2008

Join marketing and engineering professionals during a special CTAM Summit session and obtain best practices for working with local broadcasters, how to minimize consumer disruption and confusion, and learn lessons from the recent Wilmington, N.C., digital-transition trial. Register today!

Curious about Canoe Ventures?

CTAM SmartBrief | Nov 07, 2008

Get an insider briefing from Canoe Ventures' recently named Chief Marketing Officer Vicki Lins on Monday, then get the big picture on Canoe Ventures from CEO David Verklin during Tuesday's closing panel. Register today for CTAM Summit!

Grow business-services revenue

CTAM SmartBrief | Nov 06, 2008

Uncover the "sweet spots" of servicing small and medium-size businesses and determine the ideal model for integration with residential strategies to grow revenue. Register today for The Summit, Nov. 9 to 11, Boston.

MSO product development

CTAM SmartBrief | Nov 06, 2008

Check out advanced applications that stimulate consumer engagement and loyalty toward cable's growing product mix. Register today for The Summit, Nov. 9 to 11, Boston.

Digital media

CTAM SmartBrief | Nov 05, 2008

Examine the effect new products and services have on linear television and how adapting to evolving media-consumption patterns can grow your business and protect your brand in powerful digital communities. Register today for The Summit, Nov. 9 to 11, Boston.

Mark Awards show brings the best entertainment U'Know

CTAM SmartBrief | Nov 04, 2008

The Mark Awards Show at The CTAM Summit presents Ed Carroll, president, Rainbow Entertainment Services, as host, cable and network VIP presenters, a live appearance from "The Whitest Kids U'Know" and a special video from the cast of "Mad Men" -- all in a more intimate venue. Sunday, Nov. 9, 5 p.m.

Leverage residential strategies to win business customers

CTAM SmartBrief | Nov 04, 2008

Obtain new approaches and best practices in targeting, segmenting and marketing to this sector; better understanding of their key drivers; and the best resources to drive sales. Register today for The Summit.

Broadband video leadership breakfast -- Nov. 10, Boston

CTAM SmartBrief | Oct 29, 2008

The CTAM N.Y. and CTAM New England chapters, with VideoNuze, will present a unique and exciting panel discussion, "How to Profit From Broadband Video's Disruptive Impact," before the first full day of The Summit. Senior executives from Google/YouTube, Amazon, Time Warner Cable, Scripps and Next New Networks will be participating. Registration/information: www.breakfast.videonuze.com.

Are you ready for the DTV transition?

CTAM SmartBrief | Oct 29, 2008

On demand and DVR webcast -- Oct. 29

CTAM SmartBrief | Oct 28, 2008

Want to learn how on demand and DVRs have affected television and media behavior? Subscribe to CTAM's newest study, Watching On Demand and DVRs: The Impact on TV Viewing. Order now! All subscribers are then invited to attend a free CTAM webcast Wednesday at noon Eastern time / 9 a.m. Pacific time.

Network marketing

CTAM SmartBrief | Oct 27, 2008

Proven screen-to-screen marketing formulas for on demand, DVR, broadband, mobile, plus provocative approaches to make emerging trends relevant to business strategies and consumer adoption. The CTAM Summit, Nov. 9 to 11, Boston.

MSO marketing

CTAM SmartBrief | Oct 24, 2008

Tackle the challenges of marketing multiple product lines impacting message complexity, investment and competitive differentiation by discovering new trends from other industries. Register today for The Summit, Nov. 9 to 11, Boston.

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