The Nielsen Company B.V.
News and overview for The Nielsen Company B.V.
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Company Overview
| Company: | The Nielsen Company B.V. |
|---|---|
| Industry: | Market Research Services |
| Website: | http://www.nielsen.com |
The Nielsen Company keeps tabs on what people are buying and what they are watching. The world's #1 market research firm, Nielsen monitors consumer habits in the retail and media arenas around the globe on behalf of its customers, which include leading retailers and makers of consumer packaged goods. Active in more than 100 countries, the company's major business segments include retail measurement services (ScanTrack), household consumer panels (Nielsen Homescan), and media measurement giant Nielsen Media Research. In addition, Nielsen publishes well-known trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division. Investment group Valcon owns Nielsen.
Key Numbers
| Sales in U.S. Dollars (mil.) | 4,708 (2008) |
|---|---|
| One-year % Growth in Sales | 0.0 (2008) |
| Net Income in U.S. Dollars (mil.) | 0 () |
| One-year % Growth in Net Income | 0.0 () |
| Number of Employees | 39,366 (2008) |
| One-year % Growth in Number of Employees | 0.0 (2008) |
| Fiscal Year-End | December |