Nielsen Media Research, Inc.

News and overview for Nielsen Media Research, Inc.

TVNewsCheck - KCSM Expands Its Omneon Storage Platform
TVNewsCheck | 4 days 7 hours 35 minutes ago
Noncommercial KCSM San Mateo, Calif. (DMA 6), has expanded its Omneon media storage and processing platform with the addition of an Omneon MediaGrid active storage system, an Omneon MediaDeck server, and additional HD/SD channels for an existing Omneon Spectrum playout server.


TVNewsCheck - Still More Art Than Science In Advertising
TVNewsCheck | 2 days 20 hours 27 minutes ago
A recent column by Backchannel Media founder Michael Kokernak has had me thinking about the "back to the future" elements that advanced advertising will have in common with the "scientific advertising" outlined by advertising pioneer Claude C. Hopkins back in 1923. 


TVNewsCheck - Winfrey: Prayer, Thought Influenced Exit
TVNewsCheck | 2 days 14 hours 55 minutes ago
CHICAGO (AP) — Holding back tears, Oprah Winfrey told her studio audience Friday that she would end her show in 2011 after a quarter-century on the air, saying prayer and careful thought led her to her decision.


TVNewsCheck - Newseum Puts Russert's NBC Office On Display
TVNewsCheck | 2 days 21 hours 31 minutes ago
WASHINGTON (AP) — Museum visitors in Washington will get the chance to step into "Meet the Press" moderator Tim Russert's old NBC office, which has been reassembled at the Newseum.


TVNewsCheck - Calif. Targets TVs To Reduce Power Use
TVNewsCheck | 4 days 13 hours 26 minutes ago
SACRAMENTO, Calif. (AP) — The most power-hungry television sets could soon be banned from store shelves in California as state energy regulators on Wednesday consider a first-in-the nation mandate intended to lower electricity demand.


TVNewsCheck - NBC-Comcast May Speed Interactive Ads
TVNewsCheck | 5 days 9 hours 49 minutes ago
Addressable and interactive advertising could get a boost from the planned merger of Comcast Corp. and NBC Universal, according to a story in the Wall Street Journal.


TVNewsCheck - Ryan Seacrest Granted Restraining Order
TVNewsCheck | 4 days 23 hours 32 minutes ago
LOS ANGELES (AP) — A judge has granted a civil restraining order against a man accused of stalking Ryan Seacrest.


TVNewsCheck - Fox Reups 'Wendy' Through 2012
TVNewsCheck | 5 days 9 hours 49 minutes ago
Fox Television Stations has renewed Debmar-Mercury's The Wendy Williams Show  through the 2011-12 season, according to a release from Debmar-Mercury.


TVNewsCheck - WorldNow Helps KUAM Guam Expand Online Reach
TVNewsCheck | 11 days 16 hours 16 minutes ago
WorldNow, an online technology, content and revenue-solutions company for local media, has expanded its reach with the launch of KUAM Guam, an NBC and CBS affiliate owned by Pacific Telestations. WorldNow is providing KUAM with its full CMS and video platform in a multi-year deal.


TVNewsCheck - Sony Unveils AVCHD Camcorder Line
TVNewsCheck | 4 days 9 hours 38 minutes ago
Sony Electronics is introducing a new family of professional video products that supports the AVCHD format and are designed to bring the benefits of seamless and easy-to-use solid-state production capabilities to professionals and "pro-sumers," according to the company.


CIMM To Meet With Five Set-Top Data Providers
Multichannel News | 17 days 18 hours 22 minutes ago
Ad-Measurement Coalition To Meet With Nielsen, Rentrak, TiVo, TRA, TNS


TVNewsCheck - Oprah Underscores Importance Of Retrans
TVNewsCheck | 2 days 16 hours 26 minutes ago
Well, at least Oprah had the courtesy to give the story to WABC New York, the top station in the string of more than 200 that have helped make her a multi-billionaire over the past 24 years.


TVNewsCheck - Sewee's 'Andrew Young' Returns For 3rd Season
TVNewsCheck | 4 days 8 hours 3 minutes ago
Tim Voit and Sewee Entertainment announced that the Emmy-winning Andrew Young Presents will return for a third season in 2010.  The series has been renewed for 2010 in over 85 percent of fhe United States, including 35 of the top 40 markets.


TVNewsCheck - AP: This Week's 90 Layoffs Reach Payroll Goal
TVNewsCheck | 2 days 21 hours 31 minutes ago
NEW YORK (AP) — The Associated Press said Thursday it laid off 90 news employees worldwide this week to reach its goal of cutting annual payroll costs by 10 percent.


TVNewsCheck - Oprah Soars With Palin Chat
TVNewsCheck | 4 days 15 hours 55 minutes ago
Oprah Winfrey's interview with former Alaska governor and GOP vice presidential candidate Sarah Palin delivered The Oprah Winfrey Show its best single-episode ratings in two years.





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Company Overview


Company: Nielsen Media Research, Inc.
Industry: Market Research Services
Website: http://www.nielsenmedia.com

You know you are a powerful research company when your results change the face of television programming. The king of TV ratings, Nielsen Media Research collects its nationwide audience data from electronic People Meters placed in thousands of randomly selected households. In addition, the company measures viewers' habits in about 210 local markets, through meter technology in the largest and paper diaries in the rest. Separately, the company surveys TV watching in Hispanic markets. It generates a wide variety of reports for its customers, which include TV networks, advertisers, and TV stations. Nielsen Media Research is the largest unit in the media segment of its parent company, Nielsen.


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