Nielsen Media Research, Inc.

News and overview for Nielsen Media Research, Inc.

Baseball Ignited Fox Opens Week on a Winning Note
Mediaweek | 21 days 2 hours 28 minutes ago
Prime-Time Metered Market Monday Ratings:


TVNewsCheck - WorldNow Helps KUAM Guam Expand Online Reach
TVNewsCheck | 12 days 23 hours 16 minutes ago
WorldNow, an online technology, content and revenue-solutions company for local media, has expanded its reach with the launch of KUAM Guam, an NBC and CBS affiliate owned by Pacific Telestations. WorldNow is providing KUAM with its full CMS and video platform in a multi-year deal.


TVNewsCheck - Oprah Underscores Importance Of Retrans
TVNewsCheck | 3 days 23 hours 26 minutes ago
Well, at least Oprah had the courtesy to give the story to WABC New York, the top station in the string of more than 200 that have helped make her a multi-billionaire over the past 24 years.


TVNewsCheck - AP: This Week's 90 Layoffs Reach Payroll Goal
TVNewsCheck | 4 days 4 hours 31 minutes ago
NEW YORK (AP) — The Associated Press said Thursday it laid off 90 news employees worldwide this week to reach its goal of cutting annual payroll costs by 10 percent.


TVNewsCheck - Volkswagen Board Closer To Porsche Merger
TVNewsCheck | 4 days 5 hours 8 minutes ago
FRANKFURT (AP) — German carmaker Volkswagen AG said Friday its supervisory board had approved certain agreement contracts for the planned merger with German sportscar builder Porsche, taking the companies one step closer to completing the deal.


TVNewsCheck - Dow Ends Down 11, Nasdaq Also Drops 11
TVNewsCheck | 5 days 19 hours 56 minutes ago
NEW YORK (AP) — Stocks drifted lower Wednesday after an unexpected drop in home construction and disappointing forecasts from technology companies added to worries about the economic recovery.


TVNewsCheck - Patience Running Short on Leno Show
TVNewsCheck | 7 days 21 hours 14 minutes ago
It doesn't take a PhD in Nielsen studies to know Jay Leno's show is failing in many metered markets. His ratings punch line is a flop at 10 o'clock and he's killing the NBC affiliates' late newscasts in those markets. And, don't look now, but the so-called Leno effect is rippling through into the morning newscasts. The TV set goes on in the a.m., where it was turned off in the p.m.


CIMM To Meet With Five Set-Top Data Providers
Multichannel News | 19 days 1 hour 22 minutes ago
Ad-Measurement Coalition To Meet With Nielsen, Rentrak, TiVo, TRA, TNS


TVNewsCheck - MNT's Latest Incarnation May Be A Winner
TVNewsCheck | 6 days 3 hours 36 minutes ago
By comparison, three of the major broadcast networks are down from last year. CBS is down 1 percent, to a 3.2 rating. ABC is down 8 percent, to a 3, and NBC is down 10 percent, to a 2.7, according to Nielsen.


TVNewsCheck - Time Warner To Spin Off AOL On Dec. 9
TVNewsCheck | 7 days 15 hours 30 minutes ago
SAN FRANCISCO (AP) — Time Warner said Monday that it will spin off its Internet business, AOL Inc., as a separate company on Dec. 9.


TVNewsCheck - Media General's Move: Market Over Media
TVNewsCheck | 7 days 3 hours 51 minutes ago
Last July, Media General cast off its image as an staid, old-line newspaper publisher and broadcaster by radically reorganizing itself.


TVNewsCheck - DirecTV To Name PepsiCo Exec as CEO
TVNewsCheck | 5 days 21 hours 30 minutes ago
PHILADELPHIA (AP) - DirecTV Group Inc. is naming the vice chairman of PepsiCo Inc. as its chief executive.


TVNewsCheck - Dow Rises 30, Nasdaq Finishes Up 6
TVNewsCheck | 6 days 16 hours 49 minutes ago
NEW YORK (AP) — Stocks finished an erratic session mixed Tuesday as higher commodity prices lifted energy and materials shares.


TVNewsCheck - Pioneer NBC Prepares For Cable Takeover
TVNewsCheck | 8 days 13 hours 20 minutes ago
NEW YORK (AP) - Eight decades after pioneering the concept of broadcasting, NBC is on the verge of a startling move that illustrates broadcast television's decline.


TVNewsCheck - Modulation Sciences Names Swerdlin President
TVNewsCheck | 5 days 17 hours 1 minute ago
Somerset, N.J.-based Modulation Sciences Inc., a manufacturer of broadcast equipment, Wednesday announced the promotion of its executive vice president, Hallie Swerdlin, to president.





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Company Overview


Company: Nielsen Media Research, Inc.
Industry: Market Research Services
Website: http://www.nielsenmedia.com

You know you are a powerful research company when your results change the face of television programming. The king of TV ratings, Nielsen Media Research collects its nationwide audience data from electronic People Meters placed in thousands of randomly selected households. In addition, the company measures viewers' habits in about 210 local markets, through meter technology in the largest and paper diaries in the rest. Separately, the company surveys TV watching in Hispanic markets. It generates a wide variety of reports for its customers, which include TV networks, advertisers, and TV stations. Nielsen Media Research is the largest unit in the media segment of its parent company, Nielsen.


Key Numbers

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One-year % Growth in Sales 0.0 ()
Net Income in U.S. Dollars (mil.) 0 ()
One-year % Growth in Net Income 0.0 ()
Number of Employees 0 (0)
One-year % Growth in Number of Employees 0.0 (0)
Fiscal Year-End December