The Cry Goes Out in Hollywood: "Get Me Mr. Potato Head's Agent!"
The Wall Street Journal notes that among the projects being generated in this year's craze over toys is a TV show based on the Big Wheel for the new children's television network planned by Hasbro and Discovery Communications. "It was my favorite toy growing up," says James Lassiter, who has also teamed up with star Will Smith to make a move based on the board game Risk.
Wall Street Journal, The | 05 Nov.
This story published in Discovery Executive NewsBlast on 11/06/2009
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