Little changing after global Groupe Danone agency review

Groupe Danone is expected to keep North American ad duties worth $100 million at Havas' MPG. After a global review of nearly 20 countries, Danone is expected to also keep WPP's Mediaedge:cia for U.K. business, with Omnicom Group's OMD controlling the $150 million planning and buying account in China.

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This story published in GMA SmartBrief on 10/23/2009





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