Cookies named for Communists help Kraft grow in Russia
Kraft Foods is beating the recession in Russia, with baked goods tailored to local tastes and cookies named for Communist heroes. Sales reached more than $815 million last year, and Kraft controls 20% of the cookie market after the acquisition two years ago of Groupe Danone's cookie and cracker unit, which included Bolshevik, Russia's biggest cookie baker.
Cincinnati Enquirer, The | 10/24
This story published in GMA SmartBrief on 10/26/2009
More from SmartBrief:
Kraft teaming with SUPERVALU stores on free groceries
Monday, August 24, 2009
Observers wonder whether Cadbury bid will melt away
Thursday, November 5, 2009
Why Kraft charges for the iFood Assistant:
Friday, October 2, 2009
Get stories like these delivered daily for FREE:
|
GMA SmartBrief
Designed specifically for executives like you in the food, beverage and consumer packaged goods industry, GMA SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
