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"Inappropriate marketing" tarnishes pharma's rep, survey finds The reputation of the pharmaceutical industry has tumbled, with 42% of 500 patient groups in 2011 giving the industry an "excellent" or "good" rating and just 34% of 600 patient groups doing so in 2012, per a Patient View survey. Further, half of those surveyed ranked the industry "poor" on fair ... ShareThis news summary appeared in SmartBrief for Health Care Marketers on 01/15/2013
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