Forrester Research, Inc.

Gretchen Teichgraeber Named CEO of Leadership Directories, Inc. [Press Release]
MarketWire | 4 days 11 hours 16 minutes ago
NEW YORK, NY -- (Marketwire) -- 11/19/09 -- Leadership Directories (LDI) announced today the appointment of Gretchen G. Teichgraeber to the position of Chief Executive Officer.

McAfee, Inc. Warns Consumers about The Twelve Scams of Christmas, or Popular Online Attacks This Holiday Season [Press Release]
Business Wire | 4 days 18 hours 16 minutes ago
As cybercriminals begin to take advantage of the holiday season, McAfee, Inc. (NYSE:MFE) today revealed the “Twelve Scams of Christmas” – the twelve most dangerous online scams that computer users should be cautious of this holiday season. According to Consumer Reports’ 2009 State of the Net Survey, cybercriminals have bilked $8 billion from consumers in the past two years, and McAfee warns consumers not to fall victim to the top scams this year.

GXS Named a Leader in B2B Service Provider Report by Independent Research Firm [Press Release]
MarketWire | 24 days 14 hours 16 minutes ago
GAITHERSBURG, MD -- (Marketwire) -- 10/30/09 -- GXS, a leading provider of B2B e-commerce solutions, today announced that it has been named a leader in the

FICO's Online Consumer Community Wins Prestigious Social Media Award [Press Release]
Business Wire | 26 days 17 hours 16 minutes ago
FICO (NYSE:FICO), the leading provider of analytics and decision management technology, today announced that its myFICO® online community has received a 2009 Forrester Groundswell Award for excellence in achieving business goals through social networks. Established by Forrester Research, Inc. (Nasdaq: FORR), the Forrester Groundswell Awards recognize achievement in 13 categories of customer interaction via social applications. FICO won its award in the Business-to-Consumer (B2C) Support categ...

Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry [Press Release]
Business Wire | 19 days 16 hours 23 minutes ago
Aprimo, Inc., a global provider of Global and Interactive Marketing Software, has been described as being in the “best position to capture B2B market share” among the four incumbent marketing and sales automation vendors reviewed in the recent independent report, “B2B: Lead Management Automation Market Overview” (Forrester Research, Inc., September 2009).

Customer Community Experts to Share Word of Mouth Marketing Study and Best Practices [Press Release]
Business Wire | 4 days 17 hours 16 minutes ago
Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced Lithium’s Chief Community Officer, Joe Cothrel, will speak at the WOMMA Summit 2009. The ROI of Word of Mouth (WOM) has been studied and presented, but often without real numbers to compare success. Joe Cothrel will present ROI data collected from two long-running online communities. These results are instructional and this track session will provide practical information to help ...

Search Marketing Agency, IMPAQT, Partners with IBM to Offer Unique Benefit to 100,000 IBM PartnerWorld Companies [Press Release]
PRNewswire | 5 days 4 hours ago
...offerings are noteworthy because they provide a research-based framework, customized for each company...analytics prowess was recognized in a report by Forrester Research, Inc., The Forrester Wave(TM): US Search Marketing Agencies...

Gomez and Savvis Present Webinar featuring Analyst James Staten Exploring the Challenges of Application Deployment and Performance in the Cloud [Press Release]
PRNewswire | 20 days 11 hours 1 minute ago
LEXINGTON, Mass., Nov. 3 /PRNewswire/ --

Independent Research Firm, Experts to Provide Tips for Building Customer Relationships [Press Release]
Business Wire | 13 days 17 hours 23 minutes ago
One of the nation’s leading independent research firms will provide marketers an understanding of customer communication preferences, and how to build effective multichannel marketing campaigns during a Webinar at 2 p.m. Thursday.

CIBER and a Featured Independent Research Analyst Present Webinar on 'ITO Trends in the Mid-Market' [Press Release]
PRNewswire | 60 days 19 hours 12 minutes ago
GREENWOOD VILLAGE, Colo., Sept. 24 /PRNewswire-FirstCall/ -- CIBER, Inc.

newScale Introduces Free IT Service Catalog Test Drive with Templates and Tools for Service Definition [Press Release]
Business Wire | 20 days 17 hours 46 minutes ago
newScale®, Inc., the market leader in IT Service Catalog and Service Portfolio Management software solutions, today announced the availability of a free trial for newScale PortfolioCenter™ – Workgroup Edition.

Independent Research Firm Puts Silverpop Engage B2B Among Top Lead Management Automation Vendors [Press Release]
PRNewswire | 61 days 19 hours 44 minutes ago
Independent Research Firm Puts Silverpop Engage B2B Among...management solution, is recognized by Forrester Research, Inc. as one of the industry's three...president and principal analyst. Forrester evaluated 18 of the most promising...

Sybase Addresses Market Need for Hosted Device Management and Personally-Owned Devices in the Enterprise [Press Release]
Business Wire | 20 days 17 hours 16 minutes ago
Sybase, Inc. (NYSE:SY), an industry leader in delivering enterprise and mobile software, today announced the latest release of Afaria®, the industry’s leading mobile device management and security solution. Afaria 6.5, a key component of the comprehensive mobile platform from Sybase, comprises new hosting options via a highly-secure multi-tenant infrastructure, enhanced security updates, and a new policy based model for enabling simplified device management across a range of platforms and sma...

Knoa Delivers New End-User Experience Monitoring Solution for Virtualization, Cloud, SaaS [Press Release]
Business Wire | 20 days 16 hours 19 minutes ago
Knoa® Software, the leading provider of end-user experience and performance management software, today announced the availability Knoa Virtual/Cloud Experience Manager (VCEM). Knoa VCEM is the first truly ‘off-the-shelf’ product that monitors and manages real end-user experience for enterprise applications that are running in virtualized environments, delivered via SaaS, or provisioned via Cloud Computing.

Aprimo Unveils Aprimo Marketing Studio Providing Everything Marketers Need On Demand [Press Release]
Business Wire | 6 days 9 hours 6 minutes ago
Aprimo® Inc., a global provider of on-demand marketing software solutions, announced today its digital release of Aprimo marketing software, Aprimo Marketing Studio™, a SaaS (Software as a Service) solution that enables marketers to increase brand awareness and drive greater customer demand without increased workload or budget. Aprimo Marketing Studio is built upon 12 years of Aprimo’s award-winning marketing software and includes the addition of key capabilities that enable marketers to deve...