Wise Foods, Inc.

News and overview for Wise Foods, Inc.

Cheez Doodles Aims at Kids, Launches New Viral Brand Using Augmented Reality and Social Media [Press Release]
Business Wire | 29 days 1 hour 21 minutes ago
Wise Foods, Inc., one of the country’s leading snack food manufacturers, and Zemoga, a pioneering digital marketing and innovation firm, today unveiled a fresh new look for CheezDoodles.com: introducing the “Cheez Dudes.” Encouraging creativity and musical aspirations, the new campaign introduces the Cheez Dudes alternative rock/pop group with original music, and an augmented reality contest that gives teens and tweens a chance to win musical instruments for their very own garage band.


Wise Foods Refinancing [Press Release]
PRNewswire | 62 days 12 hours 49 minutes ago
...Sept. 22 /PRNewswire/ -- Wise Foods, Inc., a leading regional salty snack...in 2004." Founded in 1921, Wise Foods, Inc. is a private company based in...Best known for its potato chips, Wise also offers other salty snack products...


Wise gets smart with digital for new Cheez Doodles push - DMNews
DMNews | 31 days 18 hours 55 minutes ago
Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called Rock the Cheez, that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.


Wise Rocks Out With Augmented Reality Campaign
MediaPost Communications | 29 days 1 hour 25 minutes ago
Move over, Chester Cheetah -- here come the "Cheez Dudes." In a bid to inject new life into its venerable Cheez Doodles brand, Wise Foods Inc. Monday introduced a trio of new animated mascots designed to lure tweens and teens to the famously orange snack food.


Cheez Doodles Courts Teens and Tweens Digitally
Progressive Grocer | 25 days 11 hours 31 minutes ago
Inconic snack food manufacturer Wise Foods, Inc. and digital marketing and innovation firm Zemoga have unwrapped a new design for CheezDoodles.com. The new campaign encourages creativity and musical aspirations in young people through the introduction of an alternative rock/pop group -- dubbed the Cheez Dudes -- playing original music, along with an augmented-reality (AR) contest providing teen and tween consumers the opportunity to win musical instruments for their own garage bands.


Getting the Facts About Your Food
Wall Street Journal, The | 5 days 8 hours ago
Starved for answers about what's in that packaged lunch you put in your child's backpack this morning? Wondering if you should throw out that chicken breast you thawed in the refrigerator but forgot to cook? Here's some food for thought: Your food's packaging may help you get the answers to your questions.


Germany's 'wise men' blast Merkel tax cuts - MarketWatch
MarketWatch | 11 days 36 minutes ago
The report was a rebuke to an agreement by German Chancellor Angela Merkel's Christian Democratic Union and its new coalition partner, the Free Democratic Party, to implement 24 billion euros ($37.2 billion) worth of tax cuts over the next four years.


A word to the wise, but from whom? | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
After the end of a successful 12-month run with a panel of advisers provided by the Chicagoland Entrepreneurial Center, Patricia Riskind immediately started forming a permanent advisory board for her Evanston health care consultancy, PatientImpact LLC.


Pound Poised for Goldman Sachs Rally Not Helping Brown With U.K. So Cheap
Bloomberg | 28 days 23 hours 37 minutes ago
Oct. 26 (Bloomberg) -- The U.K. pound, trading at the cheapest level against the euro in a decade, is making everything from Ipods to Toyotas less expensive for foreigners and turning Goldman Sachs Group Inc. into a sterling bull.


The just-bold-enough move | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
Fresh out of college in 1976 with a fine arts degree, Maureen Schulman had big plans for herself: She set her sights on working for J. Walter Thompson, a legend in the advertising business in its day.


Taking advantage of collective wisdom | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
At the monthly meeting of a peer advisory group in Des Plaines, 10 small-business owners gather to act as both advisers and advisees. After discussion on a scheduled topic, each shares a question or concern about his or her business.


A nickel's worth of free advice can go far | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
Not quite ready to build a formal advisory board for your company? Entrepreneurs can still get tailored, regular advice from experienced professionals by taking advantage of free mentoring services.


Wisconsin out-gourmets Chicago for a weekend | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
For one long weekend each October, tiny Kohler, Wis., becomes the culinary capital of the Midwest, with a growing wine and food show that's catching up with similar gourmet extravaganzas in Aspen, Colo., Monterey, Calif., and Miami.


Anonymous sources pay off | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
Good business advice doesn't have to come from established, or expensive, sources. Sometimes, faceless strangers offer it up free.


A giver's legacy at library gala | Crain's Chicago Business
Crain's Chicago Business | 44 days 20 hours 9 minutes ago
"Gary inspired us all to do as much as we could," says Francie Comer of her late husband, the founder of Land's End, a South Side native. Photo: Stephen J. Serio





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Company Overview


Company: Wise Foods, Inc.
Industry: Snack Foods
Website: http://www.wisesnacks.com

People who suffer from the munchies would be wise to choose Wise Foods' products. Located in Berwick, Pennsylvania, the company manufactures salty snacks such as its version of Frito-Lay's CHEETOS, called cheez doodles (unlike Frito-Lay, Wise doesn't use capital letters for the name of this product) and New York Deli potato chips. The company also manufactures popcorn, pretzels, pork rinds, tortilla chips, and dips and salsa. Its brand names include Bravos, Kettle Cooked, New York Deli, Ridgies, and Wise. The company's products are sold at retail food and convenience outlets located in the Eastern US.


Key Numbers

Sales in U.S. Dollars (mil.) 0 ()
One-year % Growth in Sales 0.0 ()
Net Income in U.S. Dollars (mil.) 0 ()
One-year % Growth in Net Income 0.0 ()
Number of Employees 0 (0)
One-year % Growth in Number of Employees 0.0 (0)
Fiscal Year-End