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How Anytime Fitness achieved remarkable brand loyalty

IFA SmartBrief | May 23, 2012

By focusing on people, profit, play and purpose, Anytime Fitness has built brand loyalty and achieved what its CEO calls return on emotional investment. "[A]s our competitors race to be the biggest or the cheapest (or have the best juice bar), we strive to be the most human," writes Chuck Runyon. Fast Company online (05/21)


From flipping the burgers to running the franchise

IFA SmartBrief | May 23, 2012

What to consider before getting into franchising

IFA SmartBrief | May 25, 2012

How a fighter pilot became a franchisee

IFA SmartBrief | May 29, 2012

Atlanta-area chains poised for growth

IFA SmartBrief | May 29, 2012

Culver's CEO shares secrets to leadership success

IFA SmartBrief | May 23, 2012

How veteran-owned franchises are boosting the economy

IFA SmartBrief | May 25, 2012

Carl's Jr. and Hardee's parent company plans $100M stock offering

IFA SmartBrief | May 25, 2012

5 & Diner looks to grow

IFA SmartBrief | May 25, 2012

5 ways to deal with difficult customers

IFA SmartBrief | May 29, 2012


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International Franchise Association News More >


IFA's International Franchise Expo less than 3 weeks away

IFA SmartBrief | May 29, 2012

DLA Piper's Zeidman and firm named No. 1 by Who's Who Legal list

IFA SmartBrief | May 29, 2012

Franchising & Licensing Asia 2012 can boost your brand in Asia

IFA SmartBrief | May 25, 2012

SBA awards highlight the power of small businesses

IFA SmartBrief | May 25, 2012

Veteran franchise ownership spikes

IFA SmartBrief | May 23, 2012




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