Most Clicked ISA SmartBrief Stories
1. Atlanta Bread cooks up new look
ISA SmartBrief | Oct 29, 2009
Atlanta Bread is rebranding its stores with a new look and new services. Changes include a makeover to its catering service, which will now be called Pronti. FastCasual.com (10/23)
2. American Eagle's Times Square location uses LED screens
ISA SmartBrief | Nov 12, 2009
American Eagle Outfitters' new store in Times Square, which is slated to open later this month, will include 15,000 square feet of LED screens on the shop's exterior. The screens will show both customer pictures and advertising. Screens.tv (U.K.) (11/05)
3. Family Dollar improves in-store signage
ISA SmartBrief | Nov 12, 2009
Family Dollar is renovating its older stores and opening new ones to boost sales. The retailer is seeking to target more middle-income customers. It is easing navigation in its stores by improving its in-store signage. Reuters (11/03)
4. Tossed unveils fresh look
ISA SmartBrief | Nov 19, 2009
To keep its restaurant experience as fresh as the food it advertises, 12-year-old Tossed has revamped its look and its logo. Together with Long Beach, Calif.-based JBI Interiors, the chain created a more urban design featuring three distinct seating areas using lighting and furnishings. The new prototype also fits a smaller footprint, key to the chain's growth in new urban markets where larger spaces are scarce. FastCasual.com (11/13)
5. Retailers focus on rebranding efforts
ISA SmartBrief | Nov 05, 2009
Retailers increasingly are rebranding stores and adapting merchandising and digital signage to meet shopper trends, according to experts. Shopko, for example, has introduced a new home section to its stores, while Wal-Mart plans to renovate about 500 stores this year. Green Bay Press-Gazette (Wis.) (11/01)
6. Las Vegas officials light vintage neon signs on scenic byway
ISA SmartBrief | Nov 12, 2009
San Jose Mercury News (Calif.) (11/09)
7. The importance of fonts
ISA SmartBrief | Nov 19, 2009
Selecting and using the right font for signage, labels and other print campaigns can heighten brand awareness and evoke joy. On the other hand, using an inappropriate typeface is often jarring and can even be damaging to a brand, the author of this article writes. New York Times, The (11/15)
8. Madison, Wis., business owner considers moving due to sign code
ISA SmartBrief | Oct 29, 2009
Kerry Hubanks, owner of Leisure Concepts in Madison, Wis., is considering moving out of the city because of a new sign code, which limits how many messages he can post on his electronic sign. "I have a $65,000 investment out there to help my business grow, and the city is now telling me, 'Don't use that investment,'" said Hubanks. Channel 3000 (Madison, Wis.) (10/23)
9. A primer on plastics
ISA SmartBrief | Oct 29, 2009
Plastic can be formulated to fit almost any sort of application or environment. Some common materials for plastics used in sign making include vinyls, urethanes, polyesters, polystyrenes, polyethylenes, acrylics and polycarbonates, which can be fabricated into any number of high-impact sign designs. Sign & Digital Graphics (10/2009)
10. Kohl's rolls out in-store signage for holiday promotion
ISA SmartBrief | Nov 05, 2009
Kohl's is touting its "The More You Know, The More You Kohl's" advertising campaign with in-store signage, which will display slogans such as "Count on Great Gifts, Count on Great Savings" and "Make Every Gift Count." The holiday campaign also includes TV, online, radio and social-media elements. Brandweek (10/29)
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