Most Clicked NAWBO® SmartBrief Stories
1. Woman recognized as SBA's National Small Business Person of the Year
NAWBO® SmartBrief | May 25, 2012
Victoria Tifft, who was inspired to start her vaccine-research business Clinical Research Management after she contracted malaria, was recently named the Small Business Administration's 2012 National Small Business Person of the Year. Her company has grown to include more than 330 employees since it opened in 1992, and it brought in $40 million in revenue in 2010. "One of our mantras is: 'Do the right thing,' " she said. "For us, one of the key challenges is to make sure we do the right thing when it's the hard thing to do." Entrepreneur online (05/22)
2. You can learn to look on the bright side of life
NAWBO® SmartBrief | May 23, 2012
Optimism isn't just about maintaining an upbeat attitude, it's also about being persistent in the pursuit of your goals. "People can learn to be more optimistic by acting as if they were more optimistic," according to Suzanne C. Segerstrom of the University of Kentucky. It's also important to be around optimistic people and to try to see the positive side of things. New York Times (tiered subscription model), The (05/21)
3. Women leaders are often met with silence when they crack jokes
NAWBO® SmartBrief | May 23, 2012
Telegraph (London), The (05/21)
4. Tips for small businesses seeking to secure capital
NAWBO® SmartBrief | May 23, 2012
While some business owners are cautiously upbeat about the economy, they say that getting access to credit is still a challenge. "I've been delighted today to see a lot of optimism, but we don't want to neglect the fact that a lot of businesses have been hit hard" by economic conditions, said NAWBO President and CEO Diane Tomb, who lead a panel at America's Small Business Summit in Washington, D.C., Monday. It's important for business owners who are seeking loans to build relationships with their bankers, said Wells Fargo's Patty Tuttle, one of the panelists. Other panelists' advice included getting your business finances in order, exploring alternatives to traditional loans and putting a solid business plan in place. Inc. online (05/22) SmartBrief/SmartBlog on Finance (05/22)
5. Do you have a relationship with your business' banker?
NAWBO® SmartBrief | May 23, 2012
6. 7 Biggest Mistakes in E-Mail Marketing
NAWBO® SmartBrief | May 25, 2012
OPEN Forum blogs (05/25)
7. 7 steps to making the perfect pitch to a potential client
NAWBO® SmartBrief | May 23, 2012
When pitching to a new client, it's important to prepare thoroughly and help your audience to see how your product would help them. "You want to paint a picture for them of a better future that they'll have as a result of buying your product," said Sarah Denholm of Improve Your Public Speaking. And don't be afraid to be direct and ask for the client's business at the end of your presentation. Sydney Morning Herald (Australia), The (05/23)
8. PinAlerts monitor Pinterest traffic and provide insight
NAWBO® SmartBrief | May 25, 2012
Marketers using Pinterest should be aware of PinAlerts, a service similar to Google's Alerts, writes Anita Campbell. Signing up for PinAlerts by listing the URLs to track will generate e-mails telling you when you're getting action on Pinterest. Beyond that, marketers can glean customer insights and conduct market research, plus promote products such as an author's books by paying attention to who's pinning what on Pinterest. Small Business Trends (05/24)
9. How to fit exercise into your packed schedule
NAWBO® SmartBrief | May 25, 2012
You might believe you don't have time to work out, but you can squeeze fitness into any busy day, Kelly Turner writes. Doing crunches or squats during TV commercials, walking around during a child's soccer game and walking with friends instead of hitting happy hour are ways to pump up your activity, she writes. Seattle Times, The (05/21)
10. Survey reveals how women business owners are preparing for retirement
NAWBO® SmartBrief | May 23, 2012
Fox Business Small Business Center (05/22)
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