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McDonald's rejects obesity study proposal
4A's SmartBrief | May 25, 2012
McDonald's voted down a proposal by the advocacy group Corporate Accountability International to take up a study of the chain's impact on childhood obesity. Only 6.4% of shareholders voted in favor of it. CEO Jim Skinner argued that McDonald's advertises responsibly and has voluntarily made healthy-choice menu changes. CAI has been a consistent foe singling out McDonald's, recently asking them to dump Ronald McDonald and trying to get hospitals to end contracts with the restaurant. Advertising Age (tiered subscription model) (05/24)
NHL playoffs score record ratings on strength of Stanley Cup-focused campaign
4A's SmartBrief | May 24, 2012
Skinnygirl's first national spot teaches ladylike drinking
4A's SmartBrief | May 25, 2012
Agency featured in "The Pitch" creates ad calling for more diverse industry
4A's SmartBrief | May 24, 2012
Ex-marketer CEOs are influencing agency reviews
4A's SmartBrief | May 29, 2012
Saatchi & Saatchi reshuffles New York management team
4A's SmartBrief | May 23, 2012
Spot sharing surpassed a billion in the first quarter
4A's SmartBrief | May 23, 2012
Sources: Marriott Hotels & Resorts is undergoing advertising review
4A's SmartBrief | May 25, 2012
Visa's social media Olympic push requires worldwide nod
4A's SmartBrief | May 29, 2012
Wieden scores Grand Effie for "Imported from Detroit" campaign
4A's SmartBrief | May 25, 2012
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