The Gatorade Company
News and overview for The Gatorade Company
Gatorade(R) and FOX Sports Net Announce Original Programming Partnership [Press Release]
PRNewswire | 4 days 12 hours 32 minutes ago
... CHICAGO, Nov. 18 /PRNewswire/ -- The Gatorade Company and FOX Sports Net (FSN) have announced...their own rivalries for future REPLAYs. The Gatorade Company is a division of PepsiCo . The Gatorade hydration portfolio includes the...
Gatorade to launch a line of sports drinks just for athletes
Independent (London), The | 7 days 14 hours 36 minutes ago
Home > Life & Style > Health & Families > Health News
STACK Media Grows Relationships with Blue Chip Advertisers Nike, Gatorade, and the U.S. Army, with Custom Content and Growing Online Audience [Press Release]
PRNewswire | 1 minute ago
...with Blue Chip Advertisers Nike, Gatorade, and the U.S. Army, with Custom Content...the site, which are answered in the Gatorade Performance Video Series. ...The publishing unit includes the company's flagship publication, STACK...
PepsiCo worker shares breast cancer survival story
ABA SmartBrief | 46 days 7 hours 32 minutes ago
PepsiCo employee Lori Tauber Marcus is featured on labels of the company's Gatorade bottles as a survivor of breast cancer. The company is pairing with the Kroger grocery chain on a nationwide awareness program, called Giving Hope a Hand.
Fitch: Beverage Industry to Recover in 2010 from Historically Weak Volume [Press Release]
Business Wire | 4 days 22 hours 51 minutes ago
Fitch Ratings expects ratings for U.S. beverage companies to remain stable in 2010. This outlook is based on the companies' continued ability to generate substantial free cash flow, improve cost positions, maintain pricing, and capitalize on international growth opportunities. Additionally, Fitch anticipates no large debt-financed acquisitions aside from PepsiCo, Inc.'s acquisition of The Pepsi Bottling Group, Inc. and PepsiAmericas Inc.
PepsiCo adding new drinks to Gatorade playbook
Crain's New York Business | 12 days 20 hours 16 minutes ago
Gatorade's new workout potions will be pitched to athletes in bid to juice up sales.
PepsiCo Canada Leads With First Nationally Available Beverage Innovation Containing Pure Stevia Extract [Press Release]
MarketWire | 39 days 16 hours 33 minutes ago
MISSISSAUGA, ONTARIO -- (Marketwire) -- 10/14/09 -- Attention Assignment / News / Business / Lifestyle / Food Editors
PepsiCo plans more ad spending, Gatorade products
GMA SmartBrief | 53 days 7 hours 32 minutes ago
Indra Nooyi, chairwoman and CEO of PepsiCo, said the company plans to increase its ad budget next year. She also said the company is preparing a "massive Gatorade transformation" and will introduce formulations for specific athletic needs.
Health Enhancement Products names Peter Vitulli as interim CEO [Press Release]
PRNewswire | 76 days 28 minutes ago
SCOTTSDALE, AZ, Sept. 8 /PRNewswire-FirstCall/ - Health Enhancement Products, Inc. (HEPI-OTCBB) announced the appointment of Peter Vitulli, a seasoned corporate veteran with a combination of Fortune 500 corporate experience and small/medium growth company expertise, as interim CEO.
Twins silent on talks with Mauer
Star Tribune (Minneapolis-St. Paul, Minn.) | 11 days 2 hours 17 minutes ago
The team would not confirm a report that it has entered contract negotiations with its All-Star catcher.
Mauer: Contract talks haven't started
Star Tribune (Minneapolis-St. Paul, Minn.) | 10 days 23 hours 5 minutes ago
The team would not confirm a report that it has entered contract negotiations with its All-Star catcher.
PepsiCo to ramp up ad spending
IAB SmartBrief | 53 days 7 hours 32 minutes ago
...PepsiCo Chairman-CEO Indra Nooyi said the company plans to increase its ad budget in...preparing a "transformation" of the Gatorade brand, with new formulations and...We have gone almost a third to the digital world, which is profound...
LeBron James Chooses to go 'Back To School' With STACK Magazine [Press Release]
PRNewswire | 63 days 1 hour 29 minutes ago
...unique visitors per month. The company's focus on athletic...demonstrated ability to engage the elusive demographic of...advertisers, including Nike, Gatorade, Procter & Gamble, Right... A diversified media company, operating both print...
Omnicom Group Agencies Scoop Awards at China International Advertising Festival [Press Release]
PRNewswire | 16 days 14 hours 46 minutes ago
...China walked away with three Bronzes for Gatorade, Clean & Clear and McDonald's. At the Great Wall Awards, BBDO scooped up three...Freshener, and two more Bronzes for Alteco and Gatorade. The Great Wall Awards, one of the most influential...
PepsiCo Named as One of the Global Top Companies for Leaders by Hewitt Associates, The RBL Group and Fortune [Press Release]
PRNewswire | 3 days 13 hours 19 minutes ago
...global consulting and outsourcing company, in partnership with The RBL Group, a strategic HR and...the list for the first time. The company is committed to "Performance...foods and beverages, reducing the company's impact on the environment...
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Company Overview
| Company: | The Gatorade Company |
|---|---|
| Industry: | Energy, Sports, Health & Nutritional Drinks |
| Website: | http://www.gatorade.com |
There's a reason why the product's name is Gatorade. The beverage was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators). Officially called Gatorade Thirst Quencher, the lemon-lime-flavored rehydrating drink has grown to become the leading sports drink in the US. Knowing that one product wouldn't keep it in business forever, the company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.
Key Numbers
| Sales in U.S. Dollars (mil.) | 0 () |
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| One-year % Growth in Sales | 0.0 () |
| Net Income in U.S. Dollars (mil.) | 0 () |
| One-year % Growth in Net Income | 0.0 () |
| Number of Employees | 0 (0) |
| One-year % Growth in Number of Employees | 0.0 (0) |
| Fiscal Year-End |