Most Clicked SmartBrief on Social Media Stories
1. Coca-Cola's tips for drawing fans
SmartBrief on Social Media | Nov 17, 2009
Coca-Cola has succeeded in generating word of mouth on social sites by being where its customers are, making marketing and communications collaborate on projects and testing the newest tools to generate ideas, the company's digital communications group director tells Andy Sernovitz. SmartBrief/SmartBlog on Social Media (11/17)
2. 5 traits of successful social gurus
SmartBrief on Social Media | Nov 19, 2009
Managing social media requires someone who is curious, strategic, thoughtful -- not impulsive -- and enjoys people more than technology, Chris Nerney writes. "There are some giant egos in the social-media business," he adds. "A good social-media manager freely gives out credit for successes to teammates and accepts blame for failures." MediaBistro.com (11/17)
3. Why location-based networks are the next step
SmartBrief on Social Media | Nov 18, 2009
Location-based social networking will eventually bridge the gap between virtual spaces and the real world, writes MG Siegler. "Social networking up until this point has been great. But it's also really a bit odd. The core concept is still to gather your friends in a virtual construct," he writes. Siegler notes that tools to manage privacy and let the user decide when to share location data are key to the technology's success. TechCrunch (11/18)
4. Many Fortune 100 Twitter accounts sit idle
SmartBrief on Social Media | Nov 17, 2009
A growing number of Fortune 100 companies are on Twitter -- 73 of them, up from 54 in August -- but most aren't using the social network to share information, engage others or add personality to their brand image, according to a study by Weber Shandwick. Half the Twitter accounts owned by these firms have fewer than 500 followers and 15% are lying unused, the report finds. "A dramatic shift needs to happen for most of these companies to effectively make use of the platform," writes Vadim Lavrusik. Mashable (11/17)
5. How to measure social media's ROI
SmartBrief on Social Media | Nov 19, 2009
Social media's ROI can be measured only once your firm has detailed its goals and established a baseline metric -- a snapshot of blog traffic at a certain time, for example -- writes Urs E. Gattiker, chief technology officer of CyTRAP Labs. He emphasizes cost-benefit analyses and says clicks, views and re-tweets can be used to measure one's success. Social Media Today (11/19)
6. Guy Kawasaki's rules for Twitter engagement
SmartBrief on Social Media | Nov 17, 2009
Companies using Twitter should follow three rules: Always respond to every @reply, provide informational tweets and make getting re-tweeted your goal, Guy Kawasaki advises in this video. Socialmedia.biz (11/15)
7. 7 social-marketing reality checks
SmartBrief on Social Media | Nov 17, 2009
Social-media participants must face some harsh realities, including the fact that many blog posts go unread, writes Sonia Simone. You have to give away good content before you can make money at it, she adds, and you can't emphasize selling. "This audience hates salespeople," she writes. Copyblogger (11/16)
8. Fashion site solves Web's dressing room problem
SmartBrief on Social Media | Nov 18, 2009
Fashionista is a Web site that allows users to virtually try on clothes and share potential outfits with friends. The site uses a combination of webcam and augmented-reality technology to show users what they would look like in a given outfit. "This shopping is all about me, it's not about a model onscreen," says David Selinger, CEO of RichRelevance, the company that owns Fashionista. San Francisco Chronicle (11/16)
9. Using social media to influence policy
SmartBrief on Social Media | Nov 19, 2009
Blogging entrepreneur Anil Dash is launching Expert Labs, a social platform that aims to connect policymakers and researchers through social media and to crowdsource content on existing sites to inform decision making. "Opening government up to a broad array of expertise is the next logical step in improving American policymaking," says publisher Alan Leshner. Wired.com (11/18)
10. Blaze trails with your social strategy
SmartBrief on Social Media | Nov 19, 2009
Don't just follow the social-marketing crowd when designing your strategy. Set yourself apart and deliver the content your core audience demands, Social Media Explorer's Jason Falls advises. He notes that you don't need a technical understanding of social networks to get started and that there are plenty of free tools to help you create your online presence. SmartBrief/SmartBlog on Social Media (11/19)
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