Initiative

News and overview for Initiative

Lottery funds energy-saving measures in Tennessee schools
AASA School Business SmartBrief | 20 hours 46 minutes ago
Tennessee's Energy Efficient Schools Initiative is providing grants to schools to help cover utility costs or institute energy-saving measures. Some $90 million in state lottery...


White House Plans Campaign To Promote Science And Math Education
Discovery Executive NewsBlast | 20 hours 46 minutes ago
President Barack Obama is expected to announce today an initiative to encourage students to pursue science, technology, engineering and math, reports The New York Times. In the Educate to Innovate...


Adweek picks Media All-Stars
AAAA SmartBrief | 20 hours 46 minutes ago
...Matt Seiler, global CEO of Interpublic Group's Universal McCann, who has been named executive of the year, and Rebecca Krawczyk, a media supervisor at Interpublic Group's Initiative, who has been singled out as a rising star.


Obama administration set to announce STEM education campaign
ASCD SmartBrief | 20 hours 46 minutes ago
...study, Educate to Innovate will enlist the help of leaders in STEM fields as well as corporations. However, some say the initiative should focus instead on STEM classroom learning and teacher quality. "I think a lot of this is good, but it is missing...


National Board Certification for Principals is moving toward funding goal
Accomplished TeacherĀ® by SmartBrief | 20 hours 46 minutes ago
...On Dec. 8, NBPTS will be joined by a cross-section of funders to publicly announce the design and development of this initiative. <a href="http://www.nbpts.org/about_us/news_media/press_releases?ID=556" target="_blank...


Some want Obama STEM education plan to focus more on instruction
Accomplished TeacherĀ® by SmartBrief | 20 hours 46 minutes ago
...study, Educate to Innovate will enlist the help of leaders in STEM fields as well as corporations. However, some say the initiative should focus instead on STEM classroom learning and teacher quality. "I think a lot of this is good, but it is missing...


Florida program aims to improve science and math teaching
ASCD SmartBrief | 20 hours 46 minutes ago
...professional-development programs. The degree program will include online courses and one-on-one mentoring from university professors. Tampa's Helios Education Foundation provided a $1.6 million grant to fund the initiative.


AAAA Foundation, Inc. Awards $180,000 in Scholarships
AAAA SmartBrief | 20 hours 46 minutes ago
...Pages/foundschol_112309.aspx" target="_blank">Visit the 4A's Web site to learn more about this year's winners and about the agencies that have generously donated their resources to this important initiative.


Goldman, Buffett to provide help to small businesses
BBB TrustBrief | 4 days 20 hours 46 minutes ago
...500 million program to help 10,000 small businesses. The initiative will offer businesses help in obtaining funding, counseling...Blankfein. "We are pleased to work with our partners in this initiative to support small-business owners, particularly in those...


Register now for the LRI-sponsored workshop "Navigating Obstacles Towards Modernizing Risk Assessment"
ACC SmartBrief | 3 days 20 hours 46 minutes ago
Registration is now open for the ACC Long-Range Reach Initiative-sponsored workshop, "Navigating Obstacles Towards Modernizing Risk Assessment," which will be held Feb. 23 and 24 in Washington...


Goldman Sachs plan receives mixed reviews
NFIB SmartBrief | 4 days 20 hours 46 minutes ago
New York Times readers responding to news of a Goldman Sachs small-business initiative reacted with a mix of excitement, praise and skepticism. A long string of responses includes entrepreneurs who talk about what...


Association publishes data on industry compensation
ELFA SmartBrief | 4 days 20 hours 46 minutes ago
ELFA recently released results of its 2009 Equipment Finance Compensation Survey. A collaborative initiative between ELFA and human resources consultant McLagan, this year's survey results provide market data for management and staff...


CEA: New California TV requirements are "bad policy"
CEA SmartBrief | 4 days 20 hours 46 minutes ago
...Energy Commission voted unanimously to require makers of TV sets to comply with stricter energy-consumption guidelines, an initiative that has been opposed by the CEA. "Simply put, this is bad policy -- dangerous for the California economy, dangerous...


Pelosi says transaction tax would have to be global
Fidelity Public Policy SmartBrief | 3 days 20 hours 46 minutes ago
...financial-services jobs and business that would ensue, Speaker of the House Nancy Pelosi, D-Calif., noted that any initiative to impose a transaction tax would have to be part of an international effort. "Part of our proposal would include that it...


Obama administration is poised to extend TARP, sources say
The Financial Services Roundtable SmartBrief | 4 days 20 hours 46 minutes ago
...interested in extending the $700 billion Troubled Asset Relief Program, but it is struggling with how to announce such an initiative. The plan is to use about $200 billion in leftover funds to pay down the national debt, the sources said. Officials are...





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Company Overview


Company: Initiative
Industry: Advertising & Marketing
Website: http://www.initiative.com

You might say this firm is proactive in getting ads in front of audiences. Initiative is one of the world's leading media planning and buying agencies, operating through about 100 offices in nearly 60 countries. Formerly known as Initiative Media Worldwide, the company offers strategic planning services to help its advertising clients reach their intended audiences through the proper mix of radio, television, print, outdoor, and interactive media and purchases the required airtime or publication space. Major clients have included AOL, Bayer, Gateway, The Home Depot, LucasArts, and Showtime. Initiative is a unit of global advertising and marketing services conglomerate Interpublic Group.


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Fiscal Year-End December