Cisco looks to college students for broadband content ideas
Cisco Systems has formed a partnership with mtvU, a subsidiary of MTV Networks, to fund projects by college students that focus on digital content for broadband. Cisco, which is pushing aggressively into the entertainment arena, believes young people may have good insight into what people really want out of digital media.
CNET | 04/19
This story published in USTelecom dailyLead on 04/20/2006
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