Short message codes aren't just for youth anymore
Hit game show "Deal or No Deal," in which viewers can enter short message codes to be eligible for a $10,000 sweepstakes prize, is helping to popularize the category beyond its base of 13- to 34-year-old users. The short code market grew from 7 billion text messages per month in mid-2005 to 10.2 billion a month in mid-2006, and it is projected to have an even stronger year in 2007.
Telephony Online
| 12/28
This story published in USTelecom dailyLead® on 12/29/2006
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