How ads track users online
The use of online tracking data enables marketers to target users with ads for products and services that are the subjects of user searches. Jeff Marshall, an SVP with Starcom IP, said, "Search behavior is the closest thing we have to a window onto people's intent."
NYTimes.com
| 8/15
This story published in USTelecom dailyLead® on 08/15/2006
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