Verizon takes to the streets for FiOS promotions
Verizon Communications has launched a grass-roots sales and marketing campaign in Virginia's Fairfax County and other local markets to pitch its FiOS TV service. The strategy is part of the company's effort to woo subscribers from cable, by getting to know customers on a more intimate level.
Wall Street Journal, The
| 4/13
This story published in USTelecom dailyLead® on 04/13/2006
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