Spinoff Embarq to launch advertising blitz
Mullen is handling creative chores on the estimated $50 million account of telephone company Embarq, which was once the local telecom division of Sprint, but was spun off during the Sprint-Nextel merger. The Embarq campaign kicks off June 5 and features TV spots as well as outdoor, online and direct mail.
Adweek
| 6/1
This story published in USTelecom dailyLead® on 06/02/2006
Get stories like these delivered daily for FREE:
|
USTelecom dailyLead®
Designed specifically for telecommunications executives like you, USTelecom dailyLead® is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|