CBS rules the Web with NCAA action
Ratings indicate that the CBS Sportsline webcast of the 2006 NCAA tournament pulled in more than twice as many online viewers as the network promised advertisers. Sponsors of the free webcasts appear more than pleased with the turnout, with Pontiac, for one, reporting "at least a 10% to 15%" spike in traffic to its Web site.
BusinessWeek | 03/31
This story published in USTelecom dailyLead on 03/31/2006
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