Popchips marketing built around influencers

The runaway success of popchips comes from the brand's focus on marketing to influencers across various communities, says CEO Keith Belling. While popchips is frequently known for paid celebrity endorsements, it first worked to gain buzz by placing the chips in the hands of tastemakers in places ...

This news summary appeared in Word of Mouth Marketing SmartBrief on 02/08/2013
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Forbes

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