Most Clicked StoriesMore >
Nike doubles down on digital
4A's SmartBrief | Feb 14, 2012
Nike's Digital Sport division is gathering personal data from its youthful consumer base to revise its marketing strategy. The company's use of traditional media is in sharp decline as it runs after consumers more comfortable with the social and digital conversation and less interested in sports celebrity idolization and big TV campaigns. CNNMoney.com/Fortune (02/13)
Dealers: Chrysler Super Bowl ad lifted brand image
4A's SmartBrief | Feb 09, 2012
Cross-promotions of Twinkies, Bud made Super Bowl cut
4A's SmartBrief | Feb 13, 2012
Paul McCartney sings a love song for Harman
4A's SmartBrief | Feb 10, 2012
Kennel club parts ways with Pedigree over downer-dog display
4A's SmartBrief | Feb 13, 2012
Chipotle's first national spot boasts sustainable farming
4A's SmartBrief | Feb 10, 2012
Social@Ogilvy unit to combine marketing techniques
4A's SmartBrief | Feb 14, 2012
Offbeat takes on romance in Valentine's Day marketing
4A's SmartBrief | Feb 13, 2012
PepsiCo shops await downsizing news
4A's SmartBrief | Feb 13, 2012
Conflicted Mel adds character to MilkBite ads
4A's SmartBrief | Feb 10, 2012
Find 4A's SmartBrief Issues by Date:
4A's News
More >
Emerging Digital Trends: The Transformation of the Digital Landscape
4A's SmartBrief | Feb 15, 2012
MAIP Agency Application Deadline Extension
4A's SmartBrief | Feb 15, 2012
How to Sell Creative Work to Clients
4A's SmartBrief | Feb 14, 2012
Transformation LA 2012: A Special Video Invitation
4A's SmartBrief | Feb 14, 2012
Show Me the Money
4A's SmartBrief | Feb 13, 2012
Sign up for 4A's SmartBrief
Latest Blog Postsview more
Visual IQ Brings Together Attribution Management, Media Mix Modeling
Adotas
Report: Facebook Timeline for Brands Coming This Month
Adotas
Video: Content and Audience-Building on The Future of Engagement
Adotas