SmartBrief > Advertising > AAAA SmartBrief > Latest Industry News

Latest News


MGM NDAs sent to News Corp, Time Warner, others

Reuters | 11 minutes ago

NEW YORK, Nov 24 (Reuters) - Metro-Goldwyn-Mayer, the famed film studio that is exploring a potential sale of itself, has sent out nondisclosure agreements to about 20 interested parties including Time Warner Inc (TWX.N) and News Corp (NWSA.O), sources familiar with the matter said on Tuesday.... (more)


UPDATE 2-MGM documents go to News Corp, Time Warner, others

Reuters | 11 minutes ago

NEW YORK, Nov 24 (Reuters) - Metro-Goldwyn-Mayer, the famed film studio that is considering selling itself, has sent confidentiality agreements to about 20 interested parties including Time Warner Inc (TWX.N) and News Corp (NWSA.O), sources familiar with the matter said on Tuesday.... (more)


Disney names new president of Disney Channels

Yahoo! | 16 minutes ago

LOS ANGELES (Reuters) ? Walt Disney Co on Tuesday named Carolina Lightcap president of Disney Channels Worldwide, replacing Rich Ross, who left to head up the company's movie studio in October.... (more)


Digital Billboards Safe, Says Another Study

Mediaweek | 55 minutes ago

Digital Billboards Safe, Says Another Study Nov 19, 2009 -By Katy Bachman In case critics of digital billboards didn’t notice the first two studies that show digital billboards are “safety neutral,” a third study was released Thursday (Nov. 19). Conducted by Philadelphia-based Tantala Associates in Cleveland, Ohio, the study is the largest study of digital-billboard safety yet conducted. Tantala analyzed eight years of traffic accident data—more than 60,000 accident...... (more)


Nielsen Stands Its Ground Amidst Local Metric Controversy

Mediaweek | 55 minutes ago

Nielsen Stands Its Ground Amidst Local Metric Controversy Nov 24, 2009 -By Katy Bachman Despite pressure from the American Association of Advertising Agencies and the Association of National Advertisers to reverse its decision to replace live-only ratings with live-plus-same-day, Nielsen is so far holding firm. In a Nov. 20 letter to Marc Goldstein, chairman of the 4As Media Policy Committee and president and CEO of GroupM, Sara Erichson, president of media client services for Nielsen, arg...... (more)


AOL reveals new brand identity

Media & Marketing | 55 minutes ago

The brand identity consists of a constant logo with ever-changing images behind it.... (more)


China planning agency OKs Shanghai Disney project

Yahoo! | 56 minutes ago

SHANGHAI ? China's economic planning agency has formally approved a plan to build a Disney theme park in Shanghai, ensuring the city will have a new showcase attraction after next year's World Expo has wound down.... (more)


Senate Panel Blasts E-Commerce 'Scams' - InternetNews.com

InternetNews.com | 58 minutes ago

Senators hear horror stories of otherwise reputable e-commerce firms using shifty marketing schemes as they mull legislation to curb the practice.... (more)


Gartner Projects Modest PC Growth for 2009 - InternetNews.com

InternetNews.com | 59 minutes ago

After a bleak first half of the year, sales are finally creeping into positive territory. Is this the Windows 7 effect?... (more)


" /> Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage - GameDaily

GameDaily BIZ | 1 hour 4 minutes ago

Valve made it apparent before the release of Left 4 Dead 2 that they expected the game to be the fastest selling in Valve history.  When asked if the baseball bat pre-order bonus helped fuel sales, Valve VP of Marketing Doug Lombardi revealed to IndustryGamers that the game has done very well indeed, even before its debut.... (more)




 1  2  3  4  5  6  7  8  9 ...   Next >

389 Stories  |   RSS Feed



Sign up for AAAA SmartBrief



Designed specifically for advertising, media, and marcom executives, AAAA SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, AAAA SmartBrief saves you time and keeps you smart. Sign up today to receive AAAA SmartBrief. Learn more

Latest Blog Postsview more


for more info.Fighting tooth and nail for a flack internship
Adweek/Adfreak


Fighting tooth and nail for a flack internship
Adweek/Adfreak


for more info.Ohio Lottery gets crafty with its holiday ads
Adweek/Adfreak


Ohio Lottery gets crafty with its holiday ads
Adweek/Adfreak

Companies in the news