Lexus, as part of a new multiplatform push to appeal to a hipper demographic, has teamed up with USA Network to incorporate its models into the show "Suits." The tie-in includes interactive games, video clips and Facebook and Twitter posts, as well as a live chat for the season's conclusion. A TV campaign for the 2013 Lexus LS will air on CNN, TNT, ESPN and about 20 other cable networks.